Books for Entrepreneurs: The CEO Factory - Management Lessons from Hindustan Unilever by Sudhir Sitapati

Jatin Chaudhary

Salesman @eChaiVentures l Good at managing WhatsApp groups n organizing high quality, large gathe...

We are starting the Books for entrepreneurs series where we invite the authors of awesome business books to share about their experiences, why they wrote these books, what are the takeaways for founders, and their own journey of writing a book. publishing and distributing the book.

For the 1st episode of this series, we were delighted to have Sudhir Sitapati, Executive Director & VP, Foods and Refreshment, Hindustan Unilever, and author of The CEO Factory.

image credit: HUL

About The CEO Factory:

For six decades Hindustan Unilever has remained among India’s top five most valuable companies. No other corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal street and it is famously a factory for CEOs.

For the first time comes a book that decodes how this great business works – from a director of the company who has spent his whole career there.

Why are there so many CEOs across industries in India who are ex-Unilever people? What is the company’s secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers.

Sharp, insightful, and entertaining, the CEO factory is an MBA course in a single book.

You can watch my conversation with Sudhir below.

https://youtu.be/wpKaLifHc-c

You can buy this book from Amazon.

Startup Stream

Books for Entrepreneurs Documentary eChai Wall of Love Insight Reports Movies for Entrepreneurs Notes from Podcasts Slice of Startup Life The First Welcome in Silicon Valley The Reading Room Unforgettable Lessons

The eChai Effect - In Their Words

"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."

Koumal Kalantry

Founder, Bignano Ventures

"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."

Kush Prajapati

Founder, Redicine Medsol

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.

Jaydip Parikh

Chief Everything Officer at Tej SolPro

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Growth Iris

Growth Iris

Digital agency for SaaS company growth.