Curlin - A mass premium hair care brand for curly and wavy hair

Jatin Chaudhary

Salesman @eChaiVentures l Good at managing WhatsApp groups n organizing high quality, large gathe...

Curlin is India's one of the first mass premium hair care brand for curly and wavy hair.

Here's the excerpts from eChai with Sumit Karranji, Founder, Curlin as part of our startup showcase series.

About the team

Sumit Karranji is a 2X entrepreneur and is the founder of Curlin.

Prior to this he had built a SaaS startup for payment reconciliation of marketplace sellers which got acquired by Vinculum (Accel Funded Startup).

He also serves on the mentor panel of IMPunjab, iTIC-IITH, AISEA, GUSEC, GTU, CIIE, IIMA where he gives back to the startup community by mentoring early stage startups.

Eureka Moment

60% of Indians have wavy or curly hair and there is no dedicated hair care range for them. I found this as a big gap being a curly haired person myself and also being into the ecomm space since a decade.

How does it work?

https://youtu.be/TaYQBtm7WOk

Business model

We sell through our own website, marketplaces and salon channels.

Traction

We have 5000+ customers across 240 cities in India in our pre-revenue stage.

We have raised $250k from angels and seed investors.

Community support

Looking for brainstorming on creating communities and innovative marketing ideas from the community.

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You can join the conversation on Twitter via this link here if you want to ask more questions to Sumit Karranji, Founder, Curlin.

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You can check out the upcoming in-person eChai Startup Demo Days coming up in 8 cities in India - Ahmedabad, Bangalore, Hyderabad, Pune, Mumbai, Delhi-NCR, Rajkot and Vadodara.

Startup Stream

Blessing in disguise Books for Entrepreneurs Documentary eChai Wall of Love How I Met My Co-Founder In Focus Today Insight Reports Movies for Entrepreneurs Notes from Podcasts Slice of Startup Life The First Hire The First Welcome in Silicon Valley The Reading Room Unforgettable Lessons

The eChai Effect - In Their Words

"We found eChai to be a force multiplier throughout our startup journey. Through it, we connected with folks from DevX, Allevents, Plutomen, and more - many of whom became friends of IndiaBizForSale.com and even part of our clientele."

Bhavin S Bhagat

Co-founder of Indiabizforsale and IBGrid, TiE Ahmedabad President

"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."

Kush Prajapati

Founder, Redicine Medsol

"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."

Pankaj Bhimani

Founder, 58miles

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