Curlin - A mass premium hair care brand for curly and wavy hair

Jatin Chaudhary

Salesman @eChaiVentures l Good at managing WhatsApp groups n organizing high quality, large gathe...

Curlin is India's one of the first mass premium hair care brand for curly and wavy hair.

Here's the excerpts from eChai with Sumit Karranji, Founder, Curlin as part of our startup showcase series.

About the team

Sumit Karranji is a 2X entrepreneur and is the founder of Curlin.

Prior to this he had built a SaaS startup for payment reconciliation of marketplace sellers which got acquired by Vinculum (Accel Funded Startup).

He also serves on the mentor panel of IMPunjab, iTIC-IITH, AISEA, GUSEC, GTU, CIIE, IIMA where he gives back to the startup community by mentoring early stage startups.

Eureka Moment

60% of Indians have wavy or curly hair and there is no dedicated hair care range for them. I found this as a big gap being a curly haired person myself and also being into the ecomm space since a decade.

How does it work?

https://youtu.be/TaYQBtm7WOk

Business model

We sell through our own website, marketplaces and salon channels.

Traction

We have 5000+ customers across 240 cities in India in our pre-revenue stage.

We have raised $250k from angels and seed investors.

Community support

Looking for brainstorming on creating communities and innovative marketing ideas from the community.

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You can join the conversation on Twitter via this link here if you want to ask more questions to Sumit Karranji, Founder, Curlin.

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You can check out the upcoming in-person eChai Startup Demo Days coming up in 8 cities in India - Ahmedabad, Bangalore, Hyderabad, Pune, Mumbai, Delhi-NCR, Rajkot and Vadodara.

Startup Stream

Blessing in disguise Books for Entrepreneurs Documentary eChai Wall of Love How I Met My Co-Founder In Focus Today Insight Reports Movies for Entrepreneurs Notes from Podcasts Slice of Startup Life The First Hire The First Welcome in Silicon Valley The Reading Room Unforgettable Lessons

The eChai Effect - In Their Words

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.

Jaydip Parikh

Chief Everything Officer at Tej SolPro

"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."

Koumal Kalantry

Founder, Bignano Ventures

"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."

Kush Prajapati

Founder, Redicine Medsol

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