Startup Growth Story ft. Naagin Sauce - Home of Original Indian Hot Sauce

Naagin Sauce brings you the first truly Indian hot sauce, made for Indian taste buds, with a curated blend of high-quality, ethically sauced ingredients.

We were joined by Mikhel Rajani, Co-Founder, Naagin Sauce for the Startup Growth Panel focused on Rising Direct-To-Consumer (DTC) brands in India.

Mikhel Rajani is a Co-Founder at Naagin Sauce, India's first hot sauce brand, he has a decade-long experience in the F&B industry including stints in Hong Kong & Italy.

He opened his first restaurant in 2012 – Francesco’s Pizzeria – now one of Mumbai’s iconic gourmet pizza chains and has a national record for delivering the world's first pizza by drone. 

You can watch the fun Startup Growth Panel with Mikhel and other founders of awesome Rising DTC Brands in India - Suraj Vazirani (The Beauty Co.), Vinay Kothari (GO DESi) and Nilisha Ferrao (Narla).

https://youtu.be/GdGZjfZPWnc

It was a super fun chat where we discussed their founding stories, early days, what worked for them, technology stack, key learnings, building brands, and advice for early-stage founders. 

Startup Stream

The eChai Effect - In Their Words

"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah - Chairman, ES Group of Companies
yash shah
Chairman, ES Group of Companies
"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah - Co-Founder at Counselvise & Ivy Growth
Mehul Shah
Co-Founder at Counselvise & Ivy Growth

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.