Startup Growth Story ft. Naagin Sauce - Home of Original Indian Hot Sauce

Jatin Chaudhary

Salesman @eChaiVentures l Good at managing WhatsApp groups n organizing high quality, large gathe...

Naagin Sauce brings you the first truly Indian hot sauce, made for Indian taste buds, with a curated blend of high-quality, ethically sauced ingredients.

We were joined by Mikhel Rajani, Co-Founder, Naagin Sauce for the Startup Growth Panel focused on Rising Direct-To-Consumer (DTC) brands in India.

Mikhel Rajani is a Co-Founder at Naagin Sauce, India's first hot sauce brand, he has a decade-long experience in the F&B industry including stints in Hong Kong & Italy.

He opened his first restaurant in 2012 – Francesco’s Pizzeria – now one of Mumbai’s iconic gourmet pizza chains and has a national record for delivering the world's first pizza by drone.

You can watch the fun Startup Growth Panel with Mikhel and other founders of awesome Rising DTC Brands in India - Suraj Vazirani (The Beauty Co.), Vinay Kothari (GO DESi) and Nilisha Ferrao (Narla).

https://youtu.be/GdGZjfZPWnc

It was a super fun chat where we discussed their founding stories, early days, what worked for them, technology stack, key learnings, building brands, and advice for early-stage founders.

Startup Stream

Blessing in disguise Books for Entrepreneurs Documentary eChai Wall of Love How I Met My Co-Founder In Focus Today Insight Reports Movies for Entrepreneurs Notes from Podcasts Slice of Startup Life The First Hire The First Welcome in Silicon Valley The Reading Room Unforgettable Lessons

The eChai Effect - In Their Words

"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."

Viraj Rajani

Co-Founder, Digipple

“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”

Rushabh Shah

Managing Partner - STIR Advisors

"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."

Koumal Kalantry

Founder, Bignano Ventures

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

Creatosaurus

All-in-one creator stack for storytelling.