Startup Growth Story ft. Naagin Sauce - Home of Original Indian Hot Sauce

Jatin Chaudhary

Salesman @eChaiVentures l Good at managing WhatsApp groups n organizing high quality, large gathe...

Naagin Sauce brings you the first truly Indian hot sauce, made for Indian taste buds, with a curated blend of high-quality, ethically sauced ingredients.

We were joined by Mikhel Rajani, Co-Founder, Naagin Sauce for the Startup Growth Panel focused on Rising Direct-To-Consumer (DTC) brands in India.

Mikhel Rajani is a Co-Founder at Naagin Sauce, India's first hot sauce brand, he has a decade-long experience in the F&B industry including stints in Hong Kong & Italy.

He opened his first restaurant in 2012 – Francesco’s Pizzeria – now one of Mumbai’s iconic gourmet pizza chains and has a national record for delivering the world's first pizza by drone.

You can watch the fun Startup Growth Panel with Mikhel and other founders of awesome Rising DTC Brands in India - Suraj Vazirani (The Beauty Co.), Vinay Kothari (GO DESi) and Nilisha Ferrao (Narla).

https://youtu.be/GdGZjfZPWnc

It was a super fun chat where we discussed their founding stories, early days, what worked for them, technology stack, key learnings, building brands, and advice for early-stage founders.

Startup Stream

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The eChai Effect - In Their Words

“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”

Syed Nadeem Jafri

Founder, Hearty Mart

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.

Jaydip Parikh

Chief Everything Officer at Tej SolPro

"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."

Koumal Kalantry

Founder, Bignano Ventures

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

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