Startup Growth Story ft. Naagin Sauce - Home of Original Indian Hot Sauce

Jatin Chaudhary

Salesman @eChaiVentures l Good at managing WhatsApp groups n organizing high quality, large gathe...

Naagin Sauce brings you the first truly Indian hot sauce, made for Indian taste buds, with a curated blend of high-quality, ethically sauced ingredients.

We were joined by Mikhel Rajani, Co-Founder, Naagin Sauce for the Startup Growth Panel focused on Rising Direct-To-Consumer (DTC) brands in India.

Mikhel Rajani is a Co-Founder at Naagin Sauce, India's first hot sauce brand, he has a decade-long experience in the F&B industry including stints in Hong Kong & Italy.

He opened his first restaurant in 2012 – Francesco’s Pizzeria – now one of Mumbai’s iconic gourmet pizza chains and has a national record for delivering the world's first pizza by drone.

You can watch the fun Startup Growth Panel with Mikhel and other founders of awesome Rising DTC Brands in India - Suraj Vazirani (The Beauty Co.), Vinay Kothari (GO DESi) and Nilisha Ferrao (Narla).

https://youtu.be/GdGZjfZPWnc

It was a super fun chat where we discussed their founding stories, early days, what worked for them, technology stack, key learnings, building brands, and advice for early-stage founders.

Startup Stream

Blessing in disguise Books for Entrepreneurs Documentary eChai Wall of Love How I Met My Co-Founder In Focus Today Insight Reports Movies for Entrepreneurs Notes from Podcasts Slice of Startup Life The First Hire The First Welcome in Silicon Valley The Reading Room Unforgettable Lessons

The eChai Effect - In Their Words

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.

Jaydip Parikh

Chief Everything Officer at Tej SolPro

“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”

Shrijay Sheth

Founder at LegalWiz.in and Hire4Higher Consulting

"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."

Umesh Uttamchandani

Co-Founder, DevX

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

DevX

DevX

Collaborative workspaces and a venture fund.