Startup Growth Story ft. Naagin Sauce - Home of Original Indian Hot Sauce

Jatin Chaudhary

Salesman @eChaiVentures l Good at managing WhatsApp groups n organizing high quality, large gathe...

Naagin Sauce brings you the first truly Indian hot sauce, made for Indian taste buds, with a curated blend of high-quality, ethically sauced ingredients.

We were joined by Mikhel Rajani, Co-Founder, Naagin Sauce for the Startup Growth Panel focused on Rising Direct-To-Consumer (DTC) brands in India.

Mikhel Rajani is a Co-Founder at Naagin Sauce, India's first hot sauce brand, he has a decade-long experience in the F&B industry including stints in Hong Kong & Italy.

He opened his first restaurant in 2012 – Francesco’s Pizzeria – now one of Mumbai’s iconic gourmet pizza chains and has a national record for delivering the world's first pizza by drone.

You can watch the fun Startup Growth Panel with Mikhel and other founders of awesome Rising DTC Brands in India - Suraj Vazirani (The Beauty Co.), Vinay Kothari (GO DESi) and Nilisha Ferrao (Narla).

https://youtu.be/GdGZjfZPWnc

It was a super fun chat where we discussed their founding stories, early days, what worked for them, technology stack, key learnings, building brands, and advice for early-stage founders.

Startup Stream

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The eChai Effect - In Their Words

"eChai isn’t just a startup community … it’s a mindset . eChai has been one of the most impactful communities in my entrepreneurial journey. It’s been a turning point . In a world where building something can often feel isolating, eChai gave me a sense of belonging. I’ve found mentors, collaborators, and friends here — people who genuinely want to see you succeed. It’s a space where ideas are challenged, actions are celebrated, and founders grow not just in scale, but in clarity and confidence. From late-night ideas to early-morning pitches, this community has quietly but powerfully shaped the way I build, think, and dream. I’ll always be grateful for the way eChai creates spaces where founders don’t just grow businesses — they grow together."

Koumal Kalantry

Founder, Bignano Ventures

"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."

Heet Sheth

Growth and Tech, Sheth Info

"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."

Umesh Uttamchandani

Co-Founder, DevX

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.

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