Sometimes It’s Not About Creativity, It’s About Patience
- by: Harsha Bhurani
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At eChai Ventures, we’ve started a new series called Unforgettable Lessons. In this series, founders share moments from their journey that taught them lessons they’ll never forget.
Some stories are about big wins, some about tough rejections, and some are about challenges that quietly change the way you work and lead.
For Pinal Didwania, Founder of The Pencil Advertising, one such lesson came from a client relationship that almost broke her team’s resolve.
Here’s how she tells it, in her own words:
There was a client who was never satisfied. New changes every night. New directions every morning. We reached a point where we thought: “This is impossible. We can’t do this.”
But we didn’t walk away. We sat down and said: “Let’s stop fighting the chaos. Let’s understand what’s really behind this.”
We realized the client wasn’t difficult, they were scared. Scared to take risks, scared to trust, scared to fail.
So instead of resisting, we adapted. We communicated more clearly, gave them multiple options, and reassured them at every step. Slowly, their anxiety turned into confidence.
Months later, that same client told us: “I know I was tough. But you never gave up on me. That’s why I trust you more than anyone else.”
Lesson: Sometimes, clients don’t test your creativity. They test your patience, empathy, and consistency. And passing that test is what earns you long-term loyalty.
But we didn’t walk away. We sat down and said: “Let’s stop fighting the chaos. Let’s understand what’s really behind this.”
We realized the client wasn’t difficult, they were scared. Scared to take risks, scared to trust, scared to fail.
So instead of resisting, we adapted. We communicated more clearly, gave them multiple options, and reassured them at every step. Slowly, their anxiety turned into confidence.
Months later, that same client told us: “I know I was tough. But you never gave up on me. That’s why I trust you more than anyone else.”
Lesson: Sometimes, clients don’t test your creativity. They test your patience, empathy, and consistency. And passing that test is what earns you long-term loyalty.
