The Grit of Industrial Sales

At Dicot, we build industrial automation solutions that are designed and manufactured in India for factories looking to improve speed, safety, and efficiency. Selling these solutions, however, has never been easy.

I began my journey in industrial sales by knocking on factory doors, walking in, introducing myself, and asking people to give our products a chance. The market was dominated by expensive European brands, and their name alone was enough for orders to flow. When I spoke about our machines made in India, people often appreciated the thought, but very few placed an order. Encouragement was common, real commitments were rare.

There were days when I walked into ten factories and came out empty-handed, no meetings, no orders, not even a phone number to follow up on. Those were heavy days, but I still went to the next gate because even one “yes” could make up for all the “no’s.”

Most of my time was spent inside plants, wearing a helmet and talking to engineers and managers. Many doors stayed shut, some conversations ended quickly, and a handful turned into lasting relationships that helped us move forward. Those few were enough to keep me going.

Industrial sales is tough work. It demands patience, belief, and a lot of resilience. It tests your confidence and helps you see who is open to giving new ideas a chance. Most of all, it has taught me that progress in business, and in life, often begins with the simple act of knocking on the next door.