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Nadeem Jafri
April 3, 2025 5:11pm
on: What was your first marketing experiment that actually worked?

Chef Ka Kamaal was a marketing event we organized annually from 2013 to 2015. Designed as a direct brand-customer touchpoint, the event engaged cooks and chefs by challenging them to prepare a recipe selected by a panel of judges—using our brand, Chef Ki Pasand. This initiative proved instrumental in breaking into the caterers’ segment and ultimately became a powerful marketing tool, solidifying Chef Ki Pasand as a trusted name in the HoReCa sector.

The eChai Effect - In Their Words

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Harsha Bhurani

Founder, HummingBird Consulting Group

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