Nadeem Jafri - Founder & Chief Mentor - Hearty Mart
  • Nadeem Jafri
Chef Ka Kamaal was a marketing event we organized annually from 2013 to 2015. Designed as a direct brand-customer touchpoint, the event engaged cooks and chefs by challenging them to prepare a recipe selected by a panel of judges—using our brand, Chef Ki Pasand. This initiative proved instrumental in breaking into the caterers’ segment and ultimately became a powerful marketing tool, solidifying Chef Ki Pasand as a trusted name in the HoReCa sector.


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