Nadeem Jafri - Founder & Chief Mentor - Hearty Mart
Chef Ka Kamaal was a marketing event we organized annually from 2013 to 2015. Designed as a direct brand-customer touchpoint, the event engaged cooks and chefs by challenging them to prepare a recipe selected by a panel of judges—using our brand, Chef Ki Pasand. This initiative proved instrumental in breaking into the caterers’ segment and ultimately became a powerful marketing tool, solidifying Chef Ki Pasand as a trusted name in the HoReCa sector.


eChai Partner Brands

eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.

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