Marketing for Startups ≠ Big Budgets. It’s about Big Clarity.

At the #AhmedabadStartupDay hosted by eChai Ventures and @iHubGujarat , our panel on "Marketing" dived deep into what marketing truly means for startups & or anyone interested in taking "business to a brand".

Some golden nuggets from our speakers :

1. Choose your medium wisely. Tools don’t replace thinking, clarity does. Get feedback from audience and keep improving.

2. Great marketing isn’t about selling a product. It’s about telling a compelling story. Build resonance, not just reach.

3. If you’re talking to everyone, you’re talking to nobody. Peel the onion, define your real market, and speak to them with relevance.

4. Behaviour before branding. Understand your audience’s motivations, fears, and desires. Anchor your storytelling in their reality.

5. “Does your brand even need a voice?” Maybe it needs empathy first.

6. Embrace AI tools, tinker with it, learn and experiment. The rules of the game are changing, so dont get caught on the wrong foot in the market.

7. Marketing is a bridge between real value and real people. And no, your distribution strategy can’t be an afterthought, content needs proper distribution. Just creating a content piece is not the end but a beginning of your marketing effort.

Thanks to all the brilliant minds and marketeers who joined the discussion.
NEHA SINGH Shrijay Sheth Vani Herlekar Priyanka Challa Kudos to Jatin Chaudhary & @Kunal 
Let’s continue making marketing smarter, not just louder.

O7 panels 
25+investors 
35+speakers 
350+startup founders & enthusiast & insane energy. 

We honestly didn’t know how it would go.

The first Echai Women Entrepreneurs Meet in Jaipur was a let’s try and see moment.

But what happened last evening blew us away.

The event wasn’t just successful, it was deeply interactive.

The audience had endless questions. The panelists were vulnerable, raw, and bold.

We had funny moments, inspiring stories, and so many nods from the audience that said, “Yes, I feel that too.”

Alpana ma’am called her son back from his job in Bangalore to build Nuskha with her.

prabjyot is raising 2 sons, 7 and 14 years old and managing her startup like a pro.

CS Radhika Balasaria left Kolkata at the peak of her career, locked herself in a room for 6 months after moving to Jaipur, and now she’s absolutely killing it.

My biggest takeaways

→ You need to have deep passion for your startup. Your customers should feel it.
→ Talk to your customers. Every single day.
→ Decide your priorities daily—some days it's family, some days it's work.
→ Don’t give up. Ever.

Also so happy to see more women in the audience this time. That made my day.

This was just the beginning. Jaipur has so many powerful women building quietly, we’re here to make more noise now.

Until next time!

J Startup House l  eChai Ventures l Jatin Chaudhary

70+ growth-stage founders. One stunning SF skyline. And a room full of conviction, curiosity, and candid conversations. Aquibur Rahman - thank you so much for having me.

Today’s event hosted by TripleDart and Mailmodo was one of those rare evenings where the energy matched the insight.

🔥 The fireside chat with Raj Sabhlok was a standout. Huge shoutout to Aquibur Rahman for masterfully moderating it and guiding the conversation into spaces most panels don’t reach.

💡 Learning Highlights:
1. Your first 10 customers aren’t just logos — they’re your feedback loop, positioning test, and product advisors.
2. Build an internal VC mindset — Think like your own investor and allocate time, capital, and conviction back in the product.
3. Founder-led GTM isn’t optional — in early-stage SaaS, the founder is the message. And when done right, it’s your most unfair advantage.

TripleDart – Modern Marketing, Engineered for SaaS

Shiyam Sunder and the TripleDart team are rewriting what B2B SaaS marketing looks like — from search to story, from clicks to credibility.

They’re not just running ads. They’re helping companies:
• Earn high-quality backlinks that compound SEO outcomes
• Get listed in tools like ChatGPT and other LLM interfaces for discoverability
• Rethink their entire marketing architecture, from funnel to feedback loop

Marketing is evolving from campaigns to ecosystems — and TripleDart is leading that shift.

Mailmodo – Where Emails Aren’t Just Read, They’re Used

Built by Aquibur Rahman and team, Mailmodo brings interactivity into the inbox. Their app-like email experiences are changing how brands onboard, engage, and convert — with 3× higher impact on average.

They’ve made email exciting again — and more importantly, effective.

These are the kinds of rooms that remind you:
No one has it all figured out. But the best founders? They show up, stay curious, and share what they’re learning in real time.

Big thanks to Shiyam Sunder Aquibur Rahman and the incredible folks at TripleDart and Mailmodo for creating this space. Truly energizing to be in a room full of ambitious, driven and builder-minded founders all under one roof.

10 Years of Legalwiz and a decade of meaningful connections.

Note : AI se nahi dil se likhta hu ...

Big congratulations to Shrijay Sheth and the entire LegalWiz.in team for completing 10 amazing years.

I have seen this journey very closely and been inspired all the time, not only business but the clarity and values Shrijay brings with him.

But todays celebration is more then just legalwiz but also about eChai Ventures, a community which is connecting people even before networking was a cool word. Almost a 10 years ago when I came across eChai and met Jatin Chaudhary at a Chai ki tapri in pure raw form of startup scene in city. And I met some amazing people through eChai , and Shrijay is one such gem of a person I met in an eChai event.

and in eChai , I have not only met founders and business but friends for lifetime, friends who play cricket together , party together , travel together.

It's incredible how one small communiy first idea by Jatin Chaudhary has connected so many of us and kept going on and on across the globe.

so Here's to Shrijay Sheth for 10 years of strength and leadership and to Jatin Chaudhary , kya bolu Jatin, bhai tu to OG hai .... 

You never needed a perfect answer.
You just needed a place to ask freely.

Was talking to a friend recently about how her mom uses Gemini — in Gujarati.

Now, she asks it everything.
Recipe tips. Health doubts. Translations.
No hesitation. No shame.

And it made me pause.

In the history of technology, this might be the fastest adoption we’ve ever seen — across all age groups.

Not because it’s smart.
Not because it’s fast.
But because i𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝗱𝗴𝗲.

You can ask the same question ten times.
You can say it wrong.
You can explore messy thoughts without fear of looking “dumb.”

That emotional safety is the real unlock.

 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁 — 𝘄𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗮𝘀𝗸𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗰𝗼𝗻𝗱-𝗴𝘂𝗲𝘀𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗳𝗶𝗿𝘀𝘁?

That’s what this technology gives us:
A space to learn without fear.
To ask without ego.
To experiment without embarrassment.

At AICamp, we’re trying to bring that same judgment-free space to teams.
So employees can ask, build, and grow — without fear of being wrong.

Because transformation doesn’t start with the perfect question.
It starts when people feel safe enough to ask one.

𝗖𝘂𝗿𝗶𝗼𝘂𝘀 — 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗮𝗿𝗼𝘂𝗻𝗱 𝘆𝗼𝘂 𝗽𝗶𝗰𝗸𝗲𝗱 𝘂𝗽 𝗔𝗜 𝗷𝘂𝘀𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁 “𝗳𝗲𝗹𝘁 𝘀𝗮𝗳𝗲”?

Would love to hear your stories.

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This picture was captured at recent eChai Ventures event.