I led the marketing track at eChai’s Ahmedabad Startup Day and clarity came up more than campaigns

Marketing for Startups ≠ Big Budgets. It’s about Big Clarity.

At the #AhmedabadStartupDay hosted by eChai Ventures and @iHubGujarat , our panel on "Marketing" dived deep into what marketing truly means for startups & or anyone interested in taking "business to a brand".

Some golden nuggets from our speakers :

1. Choose your medium wisely. Tools don’t replace thinking, clarity does. Get feedback from audience and keep improving.

2. Great marketing isn’t about selling a product. It’s about telling a compelling story. Build resonance, not just reach.

3. If you’re talking to everyone, you’re talking to nobody. Peel the onion, define your real market, and speak to them with relevance.

4. Behaviour before branding. Understand your audience’s motivations, fears, and desires. Anchor your storytelling in their reality.

5. “Does your brand even need a voice?” Maybe it needs empathy first.

6. Embrace AI tools, tinker with it, learn and experiment. The rules of the game are changing, so dont get caught on the wrong foot in the market.

7. Marketing is a bridge between real value and real people. And no, your distribution strategy can’t be an afterthought, content needs proper distribution. Just creating a content piece is not the end but a beginning of your marketing effort.

Thanks to all the brilliant minds and marketeers who joined the discussion.
NEHA SINGH Shrijay Sheth Vani Herlekar Priyanka Challa Kudos to Jatin Chaudhary & @Kunal 
Let’s continue making marketing smarter, not just louder.

O7 panels 
25+investors 
35+speakers 
350+startup founders & enthusiast & insane energy.