Usually not much, and that is fine. Picking stocks well is a full time craft, and your full time craft is already your company. The opportunity cost is real: hours on a portfolio are hours not on your product, and your single biggest bet, your own equity, is already high risk and undiversified. The honest default for most founders is to automate a boring index core and cap any direct stock picking at a small, clearly optional slice, treated as a hobby rather than a strategy. Concentration in your company is your growth bet; the rest of your money should be calm.
A curated summary to orient you, not advice. The resources below are the real value.
2 hand-picked resources, 1 India-specific, 2 link-checked. Pick how you want to dig in.
Why we picked it The clearest, calmest case ever written for low cost index investing and leaving it alone. Global, but the mindset travels straight to India.
From jlcollinsnh.com by JL Collins
Open jlcollinsnh.com →Why we picked it The free, India-first grounding in what to do with cash once you have it: goals, allocation, SIPs, and not losing it to fees.
From Zerodha Varsity by Zerodha Varsity
Open zerodha.com →
