For almost everyone, and especially a busy founder, start with low cost index funds. Decades of data show that most active investors, professionals included, do not beat a simple broad market index over time, and stock picking eats the one thing you have least of: attention. A sensible default is a small number of broad index funds bought through monthly SIPs and held for years. Add individual stocks later, with a small slice you can afford to be wrong about, once your core is boring and automatic. The point is to build wealth in the background so your energy stays on your company.
4 resources, 2 India-specific, 3 link-checked.
The clearest, calmest case ever written for low cost index investing and leaving it alone. Global, but the mindset travels straight to India.
From jlcollinsnh.com by JL Collins
Open jlcollinsnh.com →The free, India-first walkthrough of what a mutual fund and an index fund actually are, direct vs regular plans, and how a SIP works.
From Zerodha Varsity by Zerodha Varsity
Open zerodha.com →The market regulator own free investor-education portal: unbiased basics on investing, mutual funds, and avoiding scams, with nothing to sell you.
From SEBI by SEBI
Open investor.sebi.gov.in →The canonical, no-hype reference on building a simple index portfolio and why costs and discipline beat cleverness.
From Bogleheads by Bogleheads
Open bogleheads.org →
