This is the moment the whole strategy is built for, and stopping now is usually the one move that locks in the damage. A falling market means your SIP is buying the same fund at lower prices, so the units bought cheap tend to help most when things recover. The hard part is not the math, it is the feeling, and as a founder you are already carrying a lot of risk in your company. If the fear is unbearable, that is a signal your amount or your allocation was too aggressive, not that you should exit at the bottom. Right-size it and keep going rather than selling in a panic. Nobody can time the recovery, and past recoveries do not guarantee future ones. If you are unsure how much risk fits your situation, talk it through with a qualified advisor rather than reacting to a red screen.
A curated summary to orient you, not advice. The resources below are the real value.
4 hand-picked resources, 2 India-specific, 3 link-checked. Pick how you want to dig in.
Why we picked it The clearest, calmest case ever written for low cost index investing and leaving it alone. Global, but the mindset travels straight to India.
From jlcollinsnh.com by JL Collins
Open jlcollinsnh.com →Why we picked it The market regulator own free investor-education portal: unbiased basics on investing, mutual funds, and avoiding scams, with nothing to sell you.
From SEBI by SEBI
Open investor.sebi.gov.in →Why we picked it The mutual fund industry body investor corner: fund basics, NAVs, and how SIPs work, straight from the source.
From AMFI by AMFI
Open amfiindia.com →Why we picked it The best reminder that avoiding ruin beats chasing returns, and that wealth is the money you don't spend. The whole founder concentration problem, told as stories.
From The Psychology of Money by Morgan Housel
