‘Subway to Sachivalay’ is how best we can describe Aditya’s 20 years professional journey. Starting as a junior crew member at Subway in 2004, Aditya today is the Founder and CEO of Because – Branding and Marketing Consultancy, 80+ people having expertise in domains like education, real estate and hospitality. He is the consultant to Education Secretary of Gujarat and supports State Government in policy and initiatives to transform Public School Education. Before setting up Because, Aditya has worked at media houses like The Times of India and Sandesh.