Franchising is how a lot of food brands go from a couple of outlets to a real presence across cities. But getting it right is hard. The brands that scale well treat franchisees as actual partners, build systems that hold up across locations, and stay disciplined about who they bring on board. This eChai event is co-hosted by eChai Ventures, PetPooja and DevX. We will hear from food founders who have grown through the franchise route. They will talk about when to start franchising, how to pick the right partners, what to standardize and what to leave flexible, and how to keep quality consistent as the network grows. We will also get into the unit economics. What a healthy franchise model looks like, how revenue gets split, what support franchisees actually need, and the mistakes that cost brands the most in their early franchise push. If you are running a food brand and thinking about franchising, or already a few outlets in and figuring out how to scale, come join the conversation.
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