I’m Nikunj Thakkar, co-founder of Creator.li, where we’re building AI-powered marketing agents that help SMBs, SaaS companies, and D2C brands get discovered on AI Search. Instead of chasing ads, we focus on GEO (Generative Engine Optimization) so brands stay visible where the future of search is happening.
Alongside this, I run UpSurge Ventures, a product studio helping founders validate and launch MVPs fast. Having built and exited startups before, my approach is simple: launch fast, learn fast, and double down on what works.
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.