Prakhar is a management professional with ~7 years of experience in Channel Sales and network management.
With experience in diverse industries like FMCG, FMCD and e-commerce, Prakhar brings rich experience in sales across geographies.
Currently responsible for building and scaling up the Fresh Dairy (Dahi, Fresh Lassi and Paneer) business for Britannia in Mumbai and Pune city (GT, MT and e-com). Responsibilities include developing overall business strategy, driving sales, production planning, budget and P&L management.
Before joining Britannia, handled the Lifestyle category for the Eastern part of India at udaan.com where I controlled return percentage from 13% to 7.25% and improved repeat buyer rate by 37%. Prior to udaan.com, worked with Varun Beverages Ltd in Bhubaneswar where we improved market share from 26% to 30%. Started my sales career with Asian Paints Ltd. where I successfully improved commercial hygiene from 93% to 97% and achieved Y-O-Y growth of ~15%.
In his time away from work, Prakhar loves to spend time with his family, explore places, and has keen interest in wildlife photography. He also likes to keep himself fit and does crossfit and kickboxing regularly to stay fit.
eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.
