Aag Lagni Chahiye

Aag Lagni Chahiye
The eChai × VideoSDK Diwali party in Surat brought together a room full of founders who’ve spent years building through uncertainty. What began as a light evening, stories, laughter, and the usual updates, slowly turned into something else. People started talking about the moments that shaped them, not the ones they post about.

It felt like an oral history of the startup ecosystem in Surat. Founders from different stages and backgrounds, connected by the same vibe of losing, learning, and starting again.

When Chetan Kanani, co-founder of Alpino, began speaking, the room settled. He talked about the night Alpino’s warehouse caught fire in Surat. The speed of it, the shock, and how by morning, everything they had built was gone.

He said the hardest moment wasn’t the fire itself, but the silence after. Walking into the burnt space with his team and realizing there was no plan, no instruction manual for what came next. They just started again, cleaning the site, calling vendors, building piece by piece.

At one point, Chetan said, “It shouldn’t happen to anyone… but sometimes I feel like it should. Kabhi-kabhi aag lagni chahiye.”

The room went still. Nobody took it as a punchline. What he meant was clear, that sometimes, the only way to see what truly matters is when everything unnecessary burns away. The fire stripped Alpino down to its foundation. What survived wasn’t luck; it was intent.



For founders, those moments of collapse become quiet turning points. They don’t show up in headlines, but they change everything, how you hire, how you decide, how you think about growth. The comeback isn’t about proving resilience; it’s about rebuilding with a sharper sense of what’s worth keeping.

As the night went on, the lights reflected off the burnt-orange walls of the old Surat building. Conversations drifted back to product launches and ideas. But that one line stayed with everyone. Aag lagni chahiye. Said softly, meant deeply, a reminder that sometimes, what breaks you is the same thing that clears the way for what’s next.

https://www.instagram.com/reel/C396-72omLb/?igsh=aWZ3NmxvdXFqczNp
Startup Stream

The eChai Effect - In Their Words

"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah - Co-Founder at Counselvise & Ivy Growth
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati - Founder, Redicine Medsol
Kush Prajapati
Founder, Redicine Medsol
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.