Rapti Gupta - 2X Founder. Marketing at Avataar Ventures. Fractional CMO.

Rapti Gupta

2X Founder. Marketing at Avataar Ventures. Fractional CMO.

Marketing at Avataar VC | Marketing Coach & Advisor | 13+ Yrs Scaling Brands, Communities & Revenue

I lead Marketing at Avataar Venture Partners, shaping how the fund shows up to founders, LPs, and the broader global tech ecosystem. My work sits at the intersection of brand strategy, narrative design, capital-markets storytelling, and GTM execution translating Avataar’s operator-led model into a differentiated voice in Venture Capital.

With 13+ years across SaaS, AI, and fintech brands, I’ve built and scaled marketing engines that drive awareness, revenue, and community. My experience spans early-stage to growth-stage companies, working hands-on with founders and product teams to turn intent into measurable outcomes.

Previously, as CMO at Bugasura, I led user acquisition, product marketing, and revenue growth—achieving 30% YoY customer acquisition, 50% revenue growth, two Top Product of the Day wins on Product Hunt, and a community-led GTM that put the product in front of global tech teams.

Before that, at Instamojo, I built the brand and content function from the ground up growing organic channels, launching mojoVersity (35K+ monthly visitors), scaling the SME Wrap to 200K+ subscribers, and driving brand programs that meaningfully improved topline metrics.

I also contributed to building HSR Founders Club, a 1000+ member community of high-intent entrepreneurs focused on real connections, real conversations, and meaningful founder support.

Beyond marketing, I advise startups as a fractional CMO and mentor operators through Topmate (Top 1% rated). And in quieter hours, I write psychological horror fiction.

Areas I specialize in:
• GTM strategy & revenue-focused marketing
• Brand & narrative design
• Product marketing for SaaS / AI products
• Founder & LP communication systems
• Community-led growth
• Content, comms, analytics & PR
• Cross-functional leadership

If you’re building something ambitious in SaaS, AI, fintech, or venture—always happy to connect.

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Upcoming events in Bengaluru
Mar
28
Sat
eChai Women Founders Initiative in Bengaluru: March Edition
Venue will be shared with confirmed guests.
11:00am — 01:00pm
Mar
28
Sat
Product Growth Playbook: Insights from Top Product Leaders and Founders - Bengaluru Edition
UrbanVault 477 HSR Layout
6:00pm — 08:00pm
Mar
28
Sat
eChai Startup Demo Day in Bengaluru: March Edition
Draper Startup House Koramangala
6:00pm — 08:00pm
Mar
29
Sun
eChai's Startup Open House in Bengaluru
Draper Startup House Koramangala
11:00am — 01:00pm
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