Never Split the Difference
Negotiating As If Your Life Depended On It
Negotiate with tactical empathy instead of splitting the difference.
Chris Voss draws on his career as an FBI hostage negotiator to teach a practical, emotion-aware approach to negotiation. He introduces techniques like tactical empathy, mirroring, labeling, and calibrated questions to influence the other side. The book argues that understanding emotions, not just logic, is the key to getting what you want.
Founders negotiate constantly: with investors, co-founders, hires, customers, and partners. This book gives a concrete toolkit of conversational tactics that work under pressure, helping founders reach better deals without resorting to compromise that leaves value on the table.
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