PayAid is a dynamic smart router connecting businesses to multiple payment gateways and increasing sales by 30%.
My co-founder Phani and I met while we were working together in our erstwhile employer, HDFC Bank, we were a part of the same team managing strategic accounts for the bank.
In Dec'2020, when the bank's servers had an prolonged issue and merchants started asking us to route transactions to other payment gateways, Phani and I had long discussions on while we can not do this as bank employees, we can certainly do this as a Fintech TSP for businesses. Thus, PayAid was founded.
While both of us bring in completely different mindsets and skill sets to the business, we decided early on what the roles and responsibilities of both of us would be. Phani manages Tech and finance, and I manage sales and alliances with payment gateways and banks.

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FMCG Food and Retail
Marketing Automation
Event Marketing
Healthcare
Customer Engagement Platform
Coworking Spaces
Legal
Blockchain Development
Marketing Tools
Creative and Marketing Agencies
D2C Brands
Web and Mobile Development
FinTech and Financial Services
Employment Laws
Climate Tech
Investment Banking
HR Tech and Agencies
Cloud Telephony
Developer Tools
Ventrue Studio
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