My co-founder Phani and I met while we were working together in our erstwhile employer, HDFC Bank, we were a part of the same team managing strategic accounts for the bank.

In Dec'2020, when the bank's servers had an prolonged issue and merchants started asking us to route transactions to other payment gateways, Phani and I had long discussions on while we can not do this as bank employees, we can certainly do this as a Fintech TSP for businesses. Thus, PayAid was founded.

While both of us bring in completely different mindsets and skill sets to the business, we decided early on what the roles and responsibilities of both of us would be. Phani manages Tech and finance, and I manage sales and alliances with payment gateways and banks.

From last week’s National Startup Day event at Draper Startup House Hyderabad - amazing conversation with Shireen, Manish Ranjan and Sai Chaitanya Kokku around building startups, challenges faced & best practices to navigate.

Continue to organise such wonderful events Jatin Chaudhary and eChai Ventures!

🚀 Excited to share insights from my talk at eChai Startup Saturday where we delved into the heart of GTM strategy for early-stage bootstrapped startups! 💼

🎙️ The most burning question of the day for the panel being moderated by Gopi Krishna Gantala was: "How to plan a killer GTM strategy?"

Here's a quick breakdown of the key takeaways:

1️⃣ Define Your Target Market/Audience: 🔍 Start by identifying who your product is for and where to find them. This crucial step shapes your messaging and content strategy.

2️⃣ Clarify Your Primary Objective - Branding or Selling: 💰 Determine if your focus is on building brand awareness or driving immediate sales. This decision will guide your ROI calculations and budget alignment.

3️⃣ Craft a Long-Term Vision: 🔮 What's your grand plan for the future? Do you want to build a #lifestylebusiness or work up towards a high value #investment table. Knowing this helps build a Unique Selling Proposition (#USP) and validates your business strategy.

Remember, the magic happens when these three factors align seamlessly! ✨

Big thanks to eChai Ventures & Jatin Chaudhary orchestrating such an incredible event, and The Headquarters for being a hospitable venue partner🙌

Gratitude to the engaged audience and fellow panelists Shreyes Manyam & Pradeep Reddy many for making this Saturday a power-packed session of learning and collaboration. 🚀 Let's keep the momentum going! 💼

Happy to have spoken at GeoSmart India event held in Hyderabad and share the stage with Prateek Sharma, Shikha Anand and Shantanu Sharma in the Environment and Climate Change forum.

It was a wonderful conversation around the topics of Sustainability, Net Zero Policies and Climate Action. It is heartening and encouraging to see such conversations happening all around; and so happy to join in and be a part of the solution to climate change.