How do I set up my product feed for Google Shopping and PMax properly?
The short answer
The feed is the actual product you're advertising, not a technical afterthought, if titles, images and categories are wrong or thin, no amount of AI can match your products to the right shoppers. Get titles, GTINs, high-res images and accurate categorisation right before touching bids or budgets, feed quality moves the needle more than any campaign setting. Layer in creative assets (images, then video) and audience signals like customer match only after Shopping performance is stable.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
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📄 Article
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Why we picked it
Official step-by-step setup guidance, the right reference to have open the first time you actually build a PMax campaign rather than piecing it together from old blog screenshots.
Why we picked it
A comprehensive, current Shopping ads reference with real emphasis on feed quality as the foundation, the right depth for a founder setting up their first feed correctly.
Why we picked it
A practitioner's honest read on where PMax actually delivers for ecommerce versus where founders overtrust the automation, including the margin-exclusion tactic that measurably lifts ROAS.
Why we picked it
A concrete, numbers-backed case study of what actually moved a PMax account's revenue, useful as a sanity check against vague 'AI does everything' claims.
