Should I exclude low-margin products from my Google campaigns?
The short answer
Yes, and it matters more than most founders think, accounts that exclude low-margin SKUs from Shopping and PMax report up to 40% higher ROAS because Google's AI stops wasting spend chasing volume on products that don't move your profit. Build product groups or a feed label around margin, then bid and structure around your actual profitable core, not your full catalog. This is a five-minute feed fix that compounds every week you run ads.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
4 resources1 India-specific3 link-checked
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📄 Article
✓ Link checkedFreeIntermediate
Why we picked it
A practitioner's honest read on where PMax actually delivers for ecommerce versus where founders overtrust the automation, including the margin-exclusion tactic that measurably lifts ROAS.
Why we picked it
Frames Google spend as one piece of an Indian D2C brand's blended channel mix (with a suggested 25-30% allocation to Shopping/PMax), useful for deciding how much of your budget Google should actually get.
Why we picked it
Answers the real operational question once you've outgrown 'just run PMax', how to keep a standard Shopping campaign running productively alongside it instead of letting them cannibalise each other.
Why we picked it
A concrete, numbers-backed case study of what actually moved a PMax account's revenue, useful as a sanity check against vague 'AI does everything' claims.
