How do I get my D2C brand featured on YourStory, Inc42, ET or Moneycontrol?
The short answer
Each outlet has its own door: Inc42 runs an actual startup-submission form, YourStory wants an email to its editorial desk with a clear traction story (they generally skip pure launch news and want some validation behind you), and ET/Moneycontrol are best reached through a specific beat reporter, not a generic inbox. Come with numbers, revenue, funding, users, a category-first claim, because "we launched a D2C brand" alone won't clear the bar at any of these four. Mamaearth's press arc is the template worth studying: founder-led storytelling and credibility markers built up long before the big ad spends came in.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
Inc42's own resource on what gets a startup covered, written by the outlet that decides what gets covered on Inc42, about as close to "hearing it from the editor" as a public article gets.
Why we picked it
Lays out YourStory's actual submission mechanics, the editorial email, the subject line to use, and the traction bar you need to clear, more specific and actionable than YourStory's own generic contact page.
Why we picked it
The single best teardown of how founder-led storytelling, certifications and cause-led narrative built Mamaearth's press presence well before its big ad budgets existed, required reading for any Indian D2C founder thinking about PR sequencing.
Why we picked it
The actual front door, Inc42 runs a real startup-submission form, which is more reliable than cold-emailing reporters and guarantees your pitch reaches an editor who's looking for exactly this.
