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Conversion rate optimisation · checked 11 November 2026

Fix product pages first: photos, price, a sticky Add to Cart on mobile, photo reviews and COD in plain view; then checkout costs and speed.

The average Indian Shopify store converts at about 1.2 to 1.5%, against 1.8 to 2% globally, so judge yours against your category. Most traffic is mobile, so test on a phone and aim for LCP under 3s on Indian 4G; surprise costs at checkout cause close to 4 in 10 abandonments. Keep clear of the 13 dark patterns India's consumer protection authority named in 2023, such as a pre-ticked add-on in the cart.

The steps 11 answers

  1. Where should I focus first - homepage, collection pages, or product pages? D2C
  2. How do I make my store load fast enough to pass Core Web Vitals? D2C
  3. How do I make sure my store actually works well on mobile, not just looks fine on desktop? D2C
  4. My conversion rate is around 1.2%. Is that good or bad? D2C
  5. Nobody's heard of my brand. What trust signals actually make Indian shoppers buy? D2C
  6. My cart abandonment rate is brutal. What actually brings people back? D2C
  7. Most of my traffic is mobile. What actually moves the needle, and which heatmap or session-recording tools are worth installing? D2C
  8. Which checkout tricks count as dark patterns under India's consumer protection rules? D2C
  9. What does a genuinely high-converting product page actually look like? D2C
  10. Should I add video to my product page, and what kind actually moves the needle? D2C
  11. How do I build a size chart and fit guide that actually cuts returns for my fashion brand? D2C

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The terms

Conversion Rate OptimizationConversion Rate

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