My conversion rate is around 1.2%. Is that good or bad?
The short answer
Context matters more than the number: global ecommerce averages sit around 1.8-2%, but the average Indian Shopify store converts closer to 1.2-1.5%, so you're roughly at par, not failing - though numbers move fast and vary hugely by category (F&B converts near 5%, luxury under 1%). Don't chase the global average; run a structured audit across homepage, PDP, cart, checkout, mobile and speed to find your specific biggest leak, then track your own trend month over month. A brand-new, unknown Indian D2C site converting under 1% is usually a trust or speed problem, not a traffic-quality problem.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
The benchmark-plus-playbook starting point from the platform most Indian D2C brands actually run on. It sets realistic expectations by category before you fixate on a single average number.
Why we picked it
A rare CRO piece built around actual Indian Shopify store numbers - sticky add-to-cart, COD visibility and page-speed fixes tied to specific before/after conversion lifts, not generic global advice.
Why we picked it
The deepest independent usability research base on why carts get abandoned - the '70% abandonment' figure and specific checkout friction points cited across the CRO industry trace back to this research.
Why we picked it
A free, structured audit across homepage, PDP, cart, checkout, mobile and speed - the checklist to run yourself in an afternoon before spending a rupee on tools or tests.
