Grow organically & retain
Reputation & crisis management
Handle a viral complaint or recall without losing the brand.
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A customer's complaint about my product just went viral on social media, what do I do in the first few hours?
The first six hours decide the narrative, after that, virality takes the wheel and you're reacting to a story instead of shaping it, so post a quic...
How should I, as founder, actually respond publicly when the brand is getting called out, what tone works vs backfires?
Defensive and legalistic responses are what actually escalate a crisis, brands and founders that survive viral callouts drop the corporate voice, u...
eChai Partner Brands
