How much does WhatsApp Business API actually cost per month in India?
The short answer
Since mid-2025, Meta bills per delivered template message by category, roughly Rs 0.30-0.50 for utility conversations like order updates and Rs 0.80-1.20 for marketing conversations, on top of your BSP's platform fee. Platform fees start around Rs 999-1,500/month on Interakt or AiSensy and scale up with users and volume, budget separately for Meta's conversation charges since they're usage-based and will grow with your broadcast list. Treat these numbers as directional, Meta's pricing has changed before and will change again, always check the current rate card before committing.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
A rare pricing comparison that actually breaks down BSP platform fees separately from Meta's per-conversation charges, which is where most founders get confused reading vendor pricing pages.
Why we picked it
Gupshup is one of Meta's largest India-focused BSPs and the most technical/flexible option for higher-volume senders, this guide is the right read once you've outgrown a simple no-code tool.
Why we picked it
The direct source for Wati's actual current India pricing tiers, check here before trusting a third-party pricing comparison article that may already be stale.
Why we picked it
An India-based, official WhatsApp Business Solution Provider with a genuinely free forever tier, a low-risk way to test broadcasts, chatbots and Click-to-WhatsApp ads before committing budget.
