How much does WhatsApp Business API actually cost per month in India?
Since mid-2025, Meta bills per delivered template message by category, roughly Rs 0.30-0.50 for utility conversations like order updates and Rs 0.80-1.20 for marketing conversations, on top of your BSP's platform fee. Platform fees start around Rs 999-1,500/month on Interakt or AiSensy and scale up with users and volume, budget separately for Meta's conversation charges since they're usage-based and will grow with your broadcast list. Treat these numbers as directional, Meta's pricing has changed before and will change again, always check the current rate card before committing.
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4 resources, 4 India-specific, 4 link-checked.
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A rare pricing comparison that actually breaks down BSP platform fees separately from Meta's per-conversation charges, which is where most founders get confused reading vendor pricing pages.
Gupshup is one of Meta's largest India-focused BSPs and the most technical/flexible option for higher-volume senders, this guide is the right read once you've outgrown a simple no-code tool.
The direct source for Wati's actual current India pricing tiers, check here before trusting a third-party pricing comparison article that may already be stale.
An India-based, official WhatsApp Business Solution Provider with a genuinely free forever tier, a low-risk way to test broadcasts, chatbots and Click-to-WhatsApp ads before committing budget.
