Article

Pricing on the WhatsApp Business Platform

Meta · Meta for Developers Free Intermediate

Meta's own pricing documentation for the WhatsApp Business Platform, which is where any BSP's rates start.

  • Since 1 July 2025 Meta charges per delivered template message, by category and recipient country
  • From 1 October 2026 utility messages inside the 24-hour window are charged, and service messages are free only up to 1,000 a month per number
  • Eligible Indian businesses must move their accounts to INR billing by 31 December 2026

The question it answers

  1. How much does WhatsApp Business API actually cost per month in India?

Read with it

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  3. Gupshup is one of Meta's largest India-focused BSPs and the most technical/flexible option for higher-volume senders, this... Gupshup Article The Ultimate Guide to WhatsApp Business API Gupshup
  4. A rare pricing comparison that actually breaks down BSP platform fees separately from Meta's per-conversation charges, which is... Codingclave Article WhatsApp API Pricing India 2026: Audited Costs From Rs 0/mo Codingclave
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