Article
Pricing on the WhatsApp Business Platform
Meta · Meta for Developers Free Intermediate
Meta's own pricing documentation for the WhatsApp Business Platform, which is where any BSP's rates start.
- Since 1 July 2025 Meta charges per delivered template message, by category and recipient country
- From 1 October 2026 utility messages inside the 24-hour window are charged, and service messages are free only up to 1,000 a month per number
- Eligible Indian businesses must move their accounts to INR billing by 31 December 2026