The heart of any startup is its people. They’re the ones who bring a startup to life, infusing it with energy, values, and character. Founders can only go so far without a solid team behind them.
It was a power-packed discussion filled with fresh perspectives on building and nurturing teams — covering everything from first hires to off-boarding. What struck me the most was how each founder had a unique approach, yet the principles guiding those decisions had a lot in common.
One of the most powerful moments was a story shared by Shalin, about resolving a team conflict — a brilliant reminder of how real leadership is tested not in planning, but in the messy human moments.
Another thing I really admire about eChai events is how open and generous the speakers are with their learnings. There's no gatekeeping — just a room full of people who genuinely want to help each other grow. As a relatively new founder, that kind of environment is rare and energizing.
Here are my 5 key takeaways:
1. Be crystal clear on who you're hiring — even for early roles. 2. Hiring no one is better than hiring the wrong person. 3. Don't try to clone your personality across the team. Let the team evolve its own culture. 4. In conflicts, defuse tension first. Only then begin the conversation. 5. Every team is different. The hiring process must reflect that.
It is easy to find help for tech for any founder, but there are very few conversations happening around the non-technical aspects of a startup. Grateful to be part of conversations like these. There's always something new to learn when founders share openly.
Just a few hours ago, I had the opportunity to attend one of the most grounded and honest startup conversations I’ve experienced in a while. Hosted by eChai Ventures, the focus was clear: Building Startup Teams & Company Culture — but the takeaways went far beyond titles.
Here's what I learned today from founders who’ve been in the trenches:
1. Culture Isn't Built in Docs. It’s Built in Reactions.
One founder said it best:
“People don’t watch what you say, they watch how you act—especially in difficult moments.” Whether it's resolving disputes or making tough calls, your reactions shape your company's real DNA.
2. Want Loyalty? Build Open Channels, Not Just Pay Hikes
“If someone wants to leave, they will. But if they feel heard, they might not even want to.” An open-door culture with real feedback loops matters more than retention bonuses.
3. Hire for Alignment, Not Just Resumes
One founder shared how their average cost per hire rose from ₹3.5L to ₹12L in under a decade. The shift? Not just inflation—but a focus on mindset alignment over skill matching.
4. AI Is Coming—But Adoption Is a Culture Shift Too
Some brands, like Theka Coffee , are still experimenting. Others are integrating AI into internal workflows and CX. The consensus:
“AI isn’t about tools. It’s about readiness—organizationally and mentally.”
5. Sometimes Leadership Means Saying Goodbye
“If someone repeatedly blocks progress, you must choose mission over momentary peace.” One founder shared how hard, but necessary, it was to part ways with senior team members misaligned with long-term goals.
Personal Reflection:
As someone who works closely with teams across marketing, sales, and product, this session reinforced a key truth: People strategy is business strategy. Whether you’re scaling a startup or running a digital campaign—how you build matters just as much as what you build.
If you’re building a team, culture, or vision—let’s connect. And if you’re curious how AI, leadership, marketing and digital culture can intersect—DMs open.
Grateful to be part of Ahmedabad’s buzzing #founder ecosystem. If you're building teams or culture—or just figuring it out like the rest of us—this one's for you.
This eChai meetup brings together founders and operators to share how they’ve built and scaled their teams, and how company culture is shaped through everyday decisions.
We’ll discuss early hires, defining team values, retaining key talent, and how roles evolve as the company grows. It’s a practical conversation rooted in real-world experience.
Designed for founders, operators, and team-builders focused on getting the people part right.
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati
Founder, Redicine Medsol
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."
Viraj Rajani
Co-Founder, Digipple
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
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