What Today’s Founders Taught Me About Teams, Culture & Letting Go



Just a few hours ago, I had the opportunity to attend one of the most grounded and honest startup conversations I’ve experienced in a while. Hosted by eChai Ventures, the focus was clear: Building Startup Teams & Company Culture — but the takeaways went far beyond titles.

Here's what I learned today from founders who’ve been in the trenches:

1. Culture Isn't Built in Docs. It’s Built in Reactions.

One founder said it best:

“People don’t watch what you say, they watch how you act—especially in difficult moments.” Whether it's resolving disputes or making tough calls, your reactions shape your company's real DNA.

2. Want Loyalty? Build Open Channels, Not Just Pay Hikes

“If someone wants to leave, they will. But if they feel heard, they might not even want to.” An open-door culture with real feedback loops matters more than retention bonuses.

3. Hire for Alignment, Not Just Resumes

One founder shared how their average cost per hire rose from ₹3.5L to ₹12L in under a decade. The shift? Not just inflation—but a focus on mindset alignment over skill matching.

4. AI Is Coming—But Adoption Is a Culture Shift Too

Some brands, like Theka Coffee , are still experimenting. Others are integrating AI into internal workflows and CX. The consensus:

“AI isn’t about tools. It’s about readiness—organizationally and mentally.”

5. Sometimes Leadership Means Saying Goodbye

“If someone repeatedly blocks progress, you must choose mission over momentary peace.” One founder shared how hard, but necessary, it was to part ways with senior team members misaligned with long-term goals.

 Personal Reflection:

As someone who works closely with teams across marketing, sales, and product, this session reinforced a key truth: People strategy is business strategy. Whether you’re scaling a startup or running a digital campaign—how you build matters just as much as what you build.

Gratitude to the stellar speakers:


If you’re building a team, culture, or vision—let’s connect. And if you’re curious how AI, leadership, marketing and digital culture can intersect—DMs open.

Grateful to be part of Ahmedabad’s buzzing #founder ecosystem. If you're building teams or culture—or just figuring it out like the rest of us—this one's for you.
Startup Stream

The eChai Effect - In Their Words

"After moving back from the USA, eChai became my go-to space to learn how the Indian startup ecosystem works. It offered direct exposure to startup thinking and a community that openly shares business insights. What stood out was how easy it was to connect, learn, and grow through real conversations. As we built our IT hardware rentals business, eChai helped us find our niche and refine our path. Proud and grateful to be part of this amazing community."
Heet Sheth - Growth and Tech, Sheth Info
Heet Sheth
Growth and Tech, Sheth Info
"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."
yash shah - Chairman, ES Group of Companies
yash shah
Chairman, ES Group of Companies
“eChai has been that turning point in my journey. It gave me a platform when I wasn’t looking for visibility but needed direction. Over the years, it became more than just a network. It became my tribe; a place where conversations sparked collaborations, and strangers became trusted sounding boards. What I value most is how effortlessly eChai brings people together - no airs, no filters, just genuine people with shared dreams. I owe a lot to this community and to Jatin, whose consistency and belief in people have shaped journeys like mine. Forever grateful to be part of something so real.”
Rushabh Shah - Managing Partner - STIR Advisors
Rushabh Shah
Managing Partner - STIR Advisors

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.