What Today’s Founders Taught Me About Teams, Culture & Letting Go



Just a few hours ago, I had the opportunity to attend one of the most grounded and honest startup conversations I’ve experienced in a while. Hosted by eChai Ventures, the focus was clear: Building Startup Teams & Company Culture — but the takeaways went far beyond titles.

Here's what I learned today from founders who’ve been in the trenches:

1. Culture Isn't Built in Docs. It’s Built in Reactions.

One founder said it best:

“People don’t watch what you say, they watch how you act—especially in difficult moments.” Whether it's resolving disputes or making tough calls, your reactions shape your company's real DNA.

2. Want Loyalty? Build Open Channels, Not Just Pay Hikes

“If someone wants to leave, they will. But if they feel heard, they might not even want to.” An open-door culture with real feedback loops matters more than retention bonuses.

3. Hire for Alignment, Not Just Resumes

One founder shared how their average cost per hire rose from ₹3.5L to ₹12L in under a decade. The shift? Not just inflation—but a focus on mindset alignment over skill matching.

4. AI Is Coming—But Adoption Is a Culture Shift Too

Some brands, like Theka Coffee , are still experimenting. Others are integrating AI into internal workflows and CX. The consensus:

“AI isn’t about tools. It’s about readiness—organizationally and mentally.”

5. Sometimes Leadership Means Saying Goodbye

“If someone repeatedly blocks progress, you must choose mission over momentary peace.” One founder shared how hard, but necessary, it was to part ways with senior team members misaligned with long-term goals.

 Personal Reflection:

As someone who works closely with teams across marketing, sales, and product, this session reinforced a key truth: People strategy is business strategy. Whether you’re scaling a startup or running a digital campaign—how you build matters just as much as what you build.

Gratitude to the stellar speakers:


If you’re building a team, culture, or vision—let’s connect. And if you’re curious how AI, leadership, marketing and digital culture can intersect—DMs open.

Grateful to be part of Ahmedabad’s buzzing #founder ecosystem. If you're building teams or culture—or just figuring it out like the rest of us—this one's for you.
Startup Stream

The eChai Effect - In Their Words

"At DevX.Work, we’ve greatly benefited from our association with eChai. Their events and networking forums have connected us with high-potential startups, ecosystem leaders, and innovation-driven professionals — many of whom have become valuable partners, collaborators, and even clients. What stands out most is the openness and accessibility of the community — whether you're an early-stage founder or an experienced entrepreneur, eChai provides a welcoming space to learn, collaborate, and grow. It's more than just a network — it's a catalyst for real, collaborative growth. We’re proud to be part of the eChai community. Highly recommended for any organization aiming to grow within the startup space."
Umesh Uttamchandani - Co-Founder, DevX
Umesh Uttamchandani
Co-Founder, DevX
“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."
Utpal Vaishnav - Founder @ Upsquare & House of Starts • Angel Investor + LP
Utpal Vaishnav
Founder @ Upsquare & House of Starts • Angel Investor + LP
"eChai has been a game-changer for Hungrito, providing us with invaluable connections, insights, and opportunities that have significantly fueled our growth. eChai has introduced us to a global network of entrepreneurs and experts, fueling our growth and opening doors to new opportunities from Ahmedabad to Dubai. The community has become like a second family to us, providing support, guidance, and valuable insights as startup entrepreneurs."
Sahil Shah - Founder- Hungrito & Netsavvies. Digital Marketing Evangelist
Sahil Shah
Founder- Hungrito & Netsavvies. Digital Marketing Evangelist

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