Setting Up in the US: What Founders Learn Along the Way

Setting up in the US often sounds like a clear milestone, but for most founders it unfolds gradually, through a series of practical decisions, moments of uncertainty, and quiet learning along the way.
This eChai conversation brings together founders who have already gone through parts of the US setup journey, along with those actively exploring it. We will talk about why founders start looking at the US, how early choices around company structure, compliance, banking, customers, and hiring actually play out in real life, and what tends to remain unclear even after reading all the guides.
The focus is not on frameworks or step-by-step playbooks. Instead, it is about lived experiences. What felt simpler than expected, what took longer to figure out, and which assumptions changed once founders were closer to the ground.
This session is meant for founders building from India with global ambitions, whether you are only beginning to think about the US or already taking your first steps.
As always at eChai, expect an open, candid exchange, thoughtful conversations, and learning that comes from shared journeys rather than fixed outcomes.