Explore / Analytics tools / PostHog vs Google Analytics
Compared · prices checked 10 November 2026
PostHog vs Google Analytics
Pick PostHog if you build a software product and want product analytics, session replay, feature flags and experiments in one tool, cloud or self-hosted. Pick Google Analytics if you run any website or app and want to know where visitors came from and which marketing brings visitors and sales. Google Analytics is free, and PostHog is free every month up to set limits, 1M analytics events and more, with no credit card, then pay-as-you-go above them.
PostHog
Product analytics, session replay, feature flags, experiments and surveys in one tool, cloud or self-hosted.
Pick it when
A software product that wants analytics, flags and tests in one
For
An early team that wants analytics and replays set up in minutes and is happy to pay by usage later.
What it costs
Free every month up to set limits (1M analytics events and more); then pay-as-you-go for usage above them
Read from posthog.com on 10 November 2026
Free tier that renews every month, no credit card, not a trial
Google Analytics
Google's web and app analytics: where visitors come from and what they do.
Pick it when
Where visitors came from, not what signed-in users do
For
Any website or app owner who wants to know which marketing brings visitors and sales.
What it costs
Free
Read from marketingplatform.google.com on 10 November 2026
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