Explore / Analytics tools / Microsoft Clarity vs Google Analytics
Compared · prices checked 10 November 2026
Microsoft Clarity vs Google Analytics
Pick Microsoft Clarity if you want to watch how real visitors use your site or app, through heatmaps and session recordings, before paying for any analytics tool. Pick Google Analytics if you want to know where visitors came from and which marketing brings visitors and sales. Both are free, Clarity with no limits on traffic, so the two answer different questions rather than competing on the same one.
Microsoft Clarity
Microsoft
Free session recordings and heatmaps that show how visitors use a website or app.
Pick it when
Heatmaps and session recordings on almost any website
For
A founder who wants to watch real visitors on their site before paying for any analytics tool.
What it costs
Free forever, with no limits on traffic
Read from clarity.microsoft.com on 10 November 2026
Free forever, no limits on traffic
Google Analytics
Google's web and app analytics: where visitors come from and what they do.
Pick it when
Where visitors came from, not what signed-in users do
For
Any website or app owner who wants to know which marketing brings visitors and sales.
What it costs
Free
Read from marketingplatform.google.com on 10 November 2026
