Explore / Analytics tools / Mixpanel vs Google Analytics
Compared · prices checked 10 November 2026
Mixpanel vs Google Analytics
Pick Mixpanel if your product team lives in funnel and retention charts and wants to measure what signed-in users do. Pick Google Analytics if you want to know where visitors come from and which marketing brings visitors and sales to your website or app. Google Analytics is free, and Mixpanel is free forever up to 1M events and 10K session replays a month, with Growth priced by event volume.
Mixpanel
Product analytics for event-based funnels, retention and cohorts, with session replay and experiments.
Pick it when
Your team lives in funnel and retention charts
For
A product team that knows the moments it cares about and wants to measure them.
What it costs
Free forever up to 1M events a month; Growth starts at $0 and is priced by event volume; Enterprise on quote
Read from mixpanel.com on 10 November 2026
Free forever: up to 1M events and 10K session replays a month, unlimited seats, no card
Google Analytics
Google's web and app analytics: where visitors come from and what they do.
Pick it when
Where visitors came from, not what signed-in users do
For
Any website or app owner who wants to know which marketing brings visitors and sales.
What it costs
Free
Read from marketingplatform.google.com on 10 November 2026
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