For smaller brands, marketplaces like Flippa or Shopify-focused buyers such as OpenStore can move fast, sometimes closing in weeks; for anything with meaningful revenue, an M&A advisor or broker who specialises in ecommerce/D2C will get you a materially better process and price than a self-run listing, because they run a competitive multi-buyer process instead of a single lowball offer. Whichever route, get a sell-side quality-of-earnings review done first - it's the single highest-ROI thing you can spend on before going to market, and it heads off the due-diligence surprises that kill deals late.
Go deeper
3 resources, 3 link-checked.
📄 Article
✓ Link checkedFreeBeginner
A practical directory of actual venues to sell a D2C business, from marketplaces to brokers to direct acquirer outreach, written by one of the most respected operator resource hubs in D2C.
An industry publication's dissection of how a real DTC exit actually plays out - the buyer types, the negotiation dynamics - useful for demystifying what happens once you're actually in a process, not just preparing for one.
A financial-planning platform's operator-focused view of exit preparation - clean books, reduced channel dependency, a team that can run without the founder - the unglamorous groundwork that actually moves your multiple.