Exit

Also called Exit Strategy

The event where founders and investors convert their ownership into cash or liquid assets, usually through an acquisition or an IPO. The end goal of most venture-backed companies.

Why it matters

The prospect of an exit is what motivates venture investment, and understanding the realistic exit paths for your business shapes fundraising and strategy. But building toward a great company usually beats optimizing narrowly for an exit.

For example

After eight years, the founders exit when a larger company acquires the startup, turning their equity into cash for the first time.

Worth your time

Related terms

Go deeper

See how founders actually handle this on Founder life, part of the Starting Up hub.

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