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Financial model · checked 11 November 2026

Build it bottom-up in one spreadsheet from the drivers you control, and let revenue and runway fall out of them.

Keep three parts: assumptions, a month-by-month plan, and cash, so changing any assumption shows its effect on runway. 2,000 visitors a month converting at 2% is 40 new customers, a figure you can defend where a slice of a big market is not. Put Indian salaries in at cost to company, keep the GST you collect out of revenue, and update the model with actuals every month.

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