Money, Pricing & Model

How do I build a simple financial model for a pitch deck without pretending I can predict revenue three years out?

A starting point

Investors know your five-year forecast is fiction; what they're really testing is whether you understand your own drivers, so build the model bottom-up from real levers (customers, price, churn, cost per acquisition) rather than a top-down percentage of some huge market. Keep it to a few honest assumptions you can defend, show the unit economics, and make it easy to see what has to be true for the business to work. A clean, believable model with modest numbers beats a hockey-stick you can't explain.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

3 resources 3 link-checked Watch Read Use

Watch

▶️ Video
✓ Link checked Free Beginner

Why we picked it This is a guided build of a startup model from the bottom up, run by someone who does this for a living, so you see how a defensible model comes together from real drivers rather than wishful top-line numbers. It is aimed at founders raising money and connects the model back to what makes an investor believe you. Watch it once with the template open, then rebuild the logic with your own numbers.

Mastering Financial Models for Your Startup with Logan Burchett

On YouTube (Forecastr) by Logan Burchett (Co-founder, Forecastr) webinar-length walkthrough

Mastering Financial Models for Your Startup with Logan Burchett
  • A bottom-up model starts from the levers you control (acquisition, pricing, conversion, retention) and lets the revenue fall out of them, instead of you inventing the revenue first.
  • The goal is not to predict the future accurately, it is to show you understand what drives your business.
  • Being able to change one assumption and watch cash, margin, and timeline move is what makes the model credible to an investor.
Watch on YouTube youtube.com →

Read

✍️ Essay
✓ Link checked Free Beginner

Why we picked it Before you touch a spreadsheet, this essay reframes what the model is even for, and it answers your exact worry: at pre-seed and seed, accuracy is not the job. It argues investors are underwriting the mechanics and the quality of your reasoning, not buying your year-three number, so your model should make your assumptions honest and traceable rather than impressive. It is the piece that tells you what to aim the model at.

What Are Startup Financial Projections Actually For?

From Equidam by Daniel Faloppa long-form essay

  • Early-stage projections are judged on coherent, honest assumptions, not on whether the numbers come true, so stop optimising for a precise three-year figure.
  • A traceable model built on pricing, conversion, and churn reveals that you understand your funnel, which is what actually builds investor confidence.
  • Wildly optimistic numbers do not sink deals by being wrong (everyone expects inaccuracy), they sink deals by signalling you do not understand your own business.
Open equidam.com →

Use

📋 Template
✓ Link checked Free Beginner

Why we picked it You do not want to build a three-year model from a blank sheet, and you also do not want a generic one-size template that does not match how your business actually makes money. Forecastr ships free, driver-based models for specific shapes (SaaS, marketplace, ecommerce, services), so your revenue is built from real assumptions like acquisition, pricing, and churn rather than a made-up growth line. Treat it as a starting scaffold you edit, not a forecast you trust.

Forecastr Free Startup Financial Model Templates (Excel and Google Sheets)

From Forecastr by Forecastr 12 templates, make a copy and fill in

  • Pick the template that matches your business model so the revenue math fits how you actually earn, instead of forcing a generic sheet.
  • The models are bottom-up: your top line comes from drivers you can defend (customers, price, conversion, churn), which is the point of the exercise.
  • It is a starting point you customise, not a plug-and-play prediction, and it asks for an email to access.
Open forecastr.co →

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