Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Drag-and-drop lifestyle scenes around your product for ads and social. flair.ai Tool · How Founders Use AI Flair.ai: AI product photo generator Flair
  2. An investor-side comparison of deck tools beyond Gamma. qubit.capital Article · How Founders Use AI 8 AI pitch deck generator tools founders use to raise Qubit Capital
  3. A VC's honest take on when Gamma decks impress and when they read as templated. valueaddvc.com Article · How Founders Use AI Gamma review: best AI presentation builder for founders and VCs Value Add VC
  4. The most complete logo-plus-brand-kit generator, with vector files and licensing handled. looka.com Tool · How Founders Use AI Looka: logo design and brand identity for entrepreneurs Looka
  5. Free prompt-to-logo that flows straight into a brand kit you will actually use. canva.com Tool · How Founders Use AI Canva free AI logo generator Canva
  6. A design-school review that separates real logo tools from image generators. designlab.com Article · How Founders Use AI Best AI logo generators, reviewed Designlab
  7. Professional creative agency's ranking, including licensing and file-format gotchas. superside.com Article · How Founders Use AI The 14 best gen AI logo generators Superside
  8. Copy-ready prompts that produce concept-quality logo directions fast. superside.com Guide · How Founders Use AI 20 best AI prompts for logo design (Midjourney) Superside
  9. Current head-to-head of the three tools most founders end up choosing between. rangy.ai Article · How Founders Use AI Best AI logo generators: Recraft, Ideogram, Looka Rangy
  10. Settles the wordmark-versus-vector question with side-by-side outputs. rangy.ai Article · How Founders Use AI Ideogram vs Recraft for logos: honest verdict Rangy
  11. A second opinion on the same matchup, with workflow recommendations. maginary.ai Article · How Founders Use AI Recraft vs Ideogram: AI design tools compared Maginary
  12. The tool that gets you a real vector SVG, which printers and app stores need. recraft.ai Tool · How Founders Use AI Recraft AI logo generator Recraft
  13. A full identity exploration in Midjourney, from moodboard to direction. medium.com Article · How Founders Use AI How to use Midjourney to design a brand identity Fahim Bin Omar
  14. An India-based roundup with worked examples for each tool. officechai.com Article · How Founders Use AI 24 best AI tools for logo design, with examples OfficeChai
  15. One person actually ran the tools head-to-head instead of paraphrasing feature lists. medium.com Article · How Founders Use AI I tested 30+ AI logo generators and ranked the top 9 Anangsha Alammyan
  16. Video · How Founders Use AI Midjourney logo design: prompts and tutorial YouTube educator
  17. Video · How Founders Use AI Create your own logo with ChatGPT and Canva: step-by-step YouTube educator
  18. Video · How Founders Use AI ChatGPT can create a complete branding kit (logos, labels, social media) YouTube educator
  19. Video · How Founders Use AI How to create a brand kit in Canva (Pro tutorial) YouTube educator
  20. A structured course covering naming, color research, and logo generation end to end. skillshare.com Course · How Founders Use AI Branding with AI: name your brand and design a strong logo with ChatGPT + Canva Ronny Hermosa (Skillshare)
  21. The same skill set with a certificate format if you prefer guided projects. coursera.org Course · How Founders Use AI Name your brand and design a logo with ChatGPT + Canva Coursera
  22. A clear decision framework for the exact moment every founder faces: bolt on AI, ignore it, or rethink the product. founderprompts.com Article · How Founders Use AI "Should we add AI?" Here is how to decide Vasil (Founder Prompts)
  23. The UX research heavyweights on why novelty chatbots harm products and what user value actually looks like. nngroup.com Article · How Founders Use AI AI Features Must Solve Real User Problems Nielsen Norman Group
  24. A blunt scorecard of which AI product ideas changed user behaviour and which quietly flopped. a16z.com Article · How Founders Use AI State of Consumer AI 2025: Product Hits, Misses, and What's Next a16z

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms