Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Melanie Perkins spent years teaching design software to students before she ever started a company, and Canva came straight out... Lenny's Podcast Podcast · ~90 min · Starting Up The woman behind Canva shares how she built a $42B company from nothing (Melanie Perkins) Lenny Rachitsky
- This piece makes the founder-market fit case in concrete terms: women often build in sectors they have lived inside (femtech,... The VC Corner Article · ~10 min read · Starting Up Why Women-Owned Startups Deliver 2x Better Returns (and Still Get Ignored) Ruben Dominguez
- This is a grounded India show where founder Gauri Devidayal interviews women who built real companies (ZestMoney in fintech,... Ladies who Lead Podcast · ~30 min per episode · Starting Up Women on Top in India Gauri Devidayal
- Peter Thiel's core argument is that every startup should begin with a very small market: a specific group of people,... grahammann.net (Zero to One book notes) Essay · ~15 min read · Starting Up Zero to One: Start Small and Monopolize Peter Thiel (notes by Graham Mann)
- A concrete look at founders building outside the big startup hubs, from Srinagar to Gorakhpur to Bhubaneswar, several of whom... YourStory Article · ~10 min read · Starting Up Meet five tech players from small-town India solving for both local and global markets YourStory (Startup Bharat)
- Michael Goldberg's series is built entirely around founders and ecosystems away from the famous hubs, from Cleveland to... Case Western Reserve University (Beyond Silicon Valley) Podcast · ~7 episodes, ~30 min each · Starting Up Beyond Silicon Valley Michael Goldberg
- Michael Seibel is blunt that many startups die not from competition but because the founders lose the will to keep going, and... YC Startup Library Video · ~10 min · Starting Up Why do startups fail? Michael Seibel
- Newport's core argument, that rare and valuable skills are built through deliberate practice rather than discovered as a... Hachette Book Group Book · ~304 pages · Starting Up So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love Cal Newport
- Russ Fradin has started and sold companies across more than 30 years, so he is exactly the person to ask whether past wins... A Product Market Fit Show Podcast · ~46 min · Starting Up He walked away from $5M ARR, then built a $50M company (Russ Fradin, Founder of Larridin) Russ Fradin
- This is the clearest short piece on why "I love fintech" falls short: it argues that fit is about a specific problem you cannot... FourWeekMBA Essay · ~8 min read · Starting Up Founder-Problem Fit Gennaro Cuofano
- Once you accept that "I love fintech" is too broad, this article hands you a concrete way to sharpen it into something... Euro SaaS Edge Article · ~10 min read · Starting Up The Focus Decision Every Founder Avoids Arttu Huhtiniemi
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Video · ~15 min · Starting Up
This Is What Young Founders Should Focus On
Dalton Caldwell and Michael Seibel
- Nitesh Salvi went from late-night poker games in his student dorm to building one of India's larger poker platforms, which is... The Indian Startup Show Podcast · ~1 hr · Starting Up Nitesh Salvi, Founder & CEO of Pocket52, on building India's largest poker platform Neil Patel (host)
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Video · ~15 min · Starting Up
How to Pitch to Investors
Michael Seibel
- This piece walks through concrete Indian startups that copied a hot US model and then did not survive the jump: PepperTap... YourStory Essay · Starting Up Are Indian startups a mere copy of their US counterparts? YourStory
- This is written for the person deciding whether an AI idea is real, not for the engineer building it, so it stays in plain... Unite.AI Article · ~8 min read · Starting Up Hype vs. Value: Assessing Early-Stage AI Startups for Real Potential Igor Ryabenkiy, Nikolay Kirpichnikov, Sergei Bogdanov and Alexander Korchevsky
- A demo that works once on stage and a system that holds up for real users are two very different things, and this conversation... AI + a16z Podcast · ~45 min · Starting Up Building Production Workflows for AI Applications Tony Holdstock-Brown, Yoko Li and Derrick Harris
- This is the essay to read when you want to know whether a trend can carry a real company or is just a feature riding on someone... Andreessen Horowitz (a16z) Essay · ~20 min read · Starting Up The New Business of AI (and How It's Different From Traditional Software) Martin Casado and Matt Bornstein
- This piece names the exact trap you are worried about: it uses Zynga, which rode Facebook's platform to a huge business and... Andreessen Horowitz (a16z) Essay · ~15 min read · Starting Up On Startups, Platforms, and Innovation Scott Kupor
- This is a concrete case study of what platform dependency actually looks like from inside the company: Zynga's own filings... Knowledge at Wharton (The Wharton School, University of Pennsylvania) Article · ~12 min read · Starting Up Is Zynga's Dependence on Facebook the Key to Its Success, Or Its Downfall? Knowledge at Wharton
- This is the India-specific version of the question: Kabeer Biswas started Dunzo in 2014 as literally a WhatsApp group, used it... Prime Venture Partners Podcast Podcast · ~30 min · Starting Up Creating Magical Experiences with Kabeer Biswas, CEO & Founder Dunzo Sanjay Swamy
- Most advice assumes the network you are missing is the whole game. Lazarow flips that: founders far from the big hubs are... Harvard Business Review Article · ~12 min read · Starting Up Beyond Silicon Valley: How Startups Succeed in Unlikely Places Alex Lazarow
- When the conversations you want are happening in metro coffee shops you are not in, listen to the ones being recorded instead.... CIIE.CO Podcast · ~20 to 30 min per episode · Starting Up Build For Bharat Bharat Inclusion Initiative, CIIE.CO
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Video · ~15 min · Starting Up
Avoid These Tempting Startup Ideas (Tarpit Ideas)
Dalton Caldwell and Michael Seibel
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.