Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This is the rare show built entirely for founders who are shipping a product without being the one who writes the code. Host... Tech for Non-Techies Podcast · Ongoing, ~30 to 45 min episodes · Starting Up Tech for Non-Techies Sophia Matveeva
2. This is the fullest, most honest version of the Reid Hoffman line you have heard quoted ("if you're not embarrassed by the... Next Big Idea Club Essay · ~6 min read · Starting Up The Entrepreneur's Greatest Asset: Embarrassment Eric Ries
3. "Ship ugly" and "wait until it's good" are not the only two options, and this piece gives you the vocabulary to tell them... Eleken Article · ~8 min read · Starting Up MLP vs MVP: Which Should You Build First (and Why)? Eleken
4. This is the cleanest answer we have found to your exact question: it names five buckets a roadmap actually pulls from (new... Intercom Essay · Starting Up Where do product roadmaps come from? Paul Adams
5. Once you accept that not every bug earns roadmap time, you need a repeatable way to decide which ones do, and this piece lays... Plane Article · Starting Up Bug triage process: How to run it and what to prioritise Sneha Kanojia
6. This is the book that gives you a discipline for the problem: build only to test a specific hypothesis, then measure and learn... Crown Business Book · About 336 pages · Starting Up The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries
7. This is the rare sunset guide that walks through a real decision, Pendo retiring its own Trends report when usage fell to about... Pendo Article · About 8 minute read · Starting Up How to effectively remove and retire a feature from your product Mei Luo
8. Gupta's core argument is the mental unlock most founders need: teams are wired to add because launches get rewarded and... Product Growth (Aakash Gupta) Essay · About 15 minute read · Starting Up Addition by Subtraction: The Art of Killing Features Aakash Gupta
9. Patrick McKenzie is one of the clearest writers on the line between bespoke work and a repeatable product, and this essay maps... Kalzumeus Essay · Starting Up What Consulting Companies Can Learn From Product Companies Patrick McKenzie (patio11)
10. Written by a startup CTO, this is the clearest short piece on the exact shift you are facing: the moment it stops being just... Jake Spracher (startup CTO, ex-Apple) Article · 8 to 10 min read · Starting Up Code Review for Startups Jake Spracher
11. This is the rare piece that actually answers the numbers question instead of hand-waving. It tells you to build a pipeline of... justinmckelvey.com Article · ~20 min read · Starting Up Founder-Led Sales: Close Your First 50 Customers Justin McKelvey
12. When you are chasing your first 10 customers, you do not need Salesforce, you need one place to see who you contacted, who... Notion Marketplace Tool · Free Notion template · Starting Up Simple Sales CRM & Pipeline (Notion template) Laura Miller
13. Walbaum ran ops at Uber, Meta, and Rippling, so he writes from the exact judgment call in the question: when has the manual... The Operator's Handbook Article · Starting Up How to win by doing things that don't scale Torsten Walbaum
14. This is the real founder story behind the meme: Chesky and his cofounder flew to New York and knocked on hosts' doors, then... Masters of Scale Podcast · Starting Up Airbnb's Brian Chesky in Handcrafted (Masters of Scale) Reid Hoffman (host), with Brian Chesky
15. If the word selling makes you flinch, this essay meets you there. Roy is an engineer who reframes sales as problem solving with... Engineering Sales (Substack) Essay · Short read, roughly 10 minutes · Starting Up I'm Not a Sales Guy. I'm an Engineer Who Learned How to Sell David Roy
16. SaaSBoomi is the community of Indian SaaS founders, and its Deep-Dive episodes are founders talking plainly about how they... SaaSBoomi Podcast · Starting Up SaaSBoomi Podcast (A Founder's Deep-Dive) Suresh Sambandam
17. If you are tempted to get all 10 customers at once with a launch, this piece sets honest expectations using survey data from... Indie Hackers Article · ~8 min read · Starting Up What Results Can You Expect from a Product Hunt Launch? Vasyl Holiney
18. Video · Starting Up Why Startups Fail (with Tom Eisenmann, Harvard Business School) Tom Eisenmann, Harvard Business School
19. This is the tactical playbook for actually doing what the framing essays recommend: pick one city and one vertical, then... Sharetribe Marketplace Academy Article · Article, roughly 12 to 15 minutes · Starting Up Focus your marketplace on one city and one vertical Juho Makkonen (Sharetribe)
20. Where the Altman essay tells you why retention matters, this one gets concrete about the first weeks: it argues churn... Appcues Article · ~15 min read · Starting Up How to reduce customer churn: a 3-stage SaaS retention framework Katryna Balboni
21. A plain, practical breakdown of what a soft launch is actually for (testing, feedback, fixing before the crowd shows up) versus... The LaunchPad Agency Article · Approx 10 minute read · Starting Up What is a Soft Launch vs. a Hard Launch? A Comprehensive Guide Sean Angus
22. Video · Approx 20 minutes · Starting Up The Best Way To Launch Your Startup Kat Mañalac
23. Before you tweak the page again, this gives you a concrete test to check whether it even communicates. You show someone the... Maze Article · ~10 min read · Starting Up Five-Second Testing: Step-by-Step Guide + Example Maze
24. The embarrassment you feel comes from thinking a launch is a one time coronation, and this piece quietly dismantles that. Arvid... The Bootstrapped Founder Essay · Long read (full interview essay), about 25 minutes · Starting Up Marc Louvion, Becoming a Product Launch Beast Arvid Kahl

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