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Exit Five

2 resources from Exit Five we point people to, and the questions each answers.

🎧 Podcast

✓ Link checked Free Intermediate

Pierri has done this on hundreds of early stage homepages, so the advice is unusually concrete: say when someone would use the product, not just the outcome. Good antidote to abstract category language.

How to Master B2B Positioning with Anthony Pierri (Fletch PMM)

On Exit Five by Dave Gerhardt with Anthony Pierri 53 min

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Answers How do I write the one line that says what category we are in? How do I test whether a category name lands before we commit the whole website to it? What do I actually change when we reposition? Website, deck, pricing, all of it? How do the best teams pick the category name, and what separates a name that sticks? How do I turn a point of view into content that actually helps sales close deals? Our content gets likes but no pipeline. What do I change?

🎧 Podcast

✓ Link checked Free Beginner

A founder and her marketer describe the actual posting system that took a B2B founder brand to inbound pipeline, including who wrote what. Practical rather than inspirational.

How to Build a LinkedIn Founder Brand that Drives Revenue

On Exit Five by Dave Gerhardt with Kait Stephens and Brad Zomick 44 min

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Answers I am a founder with no marketing team. Is my own story actually a GTM asset or just vanity? Everyone says post on LinkedIn. What do I post if I am not an expert yet? How do I keep the founder's voice in content once I am the one writing it? Our founder is the brand. How do I make the brand bigger than one person?

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