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foundingsales.com

1 resource from foundingsales.com we point people to, and the questions each answers.

📖 Book

✓ Link checked Free Beginner

The whole 400 page book is readable free chapter by chapter, written specifically for founders and first-time sellers rather than career sales people. Chapters 4 to 8 (prospecting, outreach, pitching, closing) are the ones to read first.

Founding Sales: the early stage go-to-market handbook

From foundingsales.com by Pete Kazanjy full book, free online

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Answers I am a founder and I have never sold anything in my life. Where do I actually start? I want to start a GTM career in India but I have zero sales experience. What is the realistic first job? I am the first GTM hire at a startup. What is my job really, and how do I not get fired in 12 months? I have never sent a cold email in my life. Where do I even start? My cold calls die in the first ten seconds. What do I actually say when they pick up? Founder-led sales sounds terrifying. Why can I not just hire a salesperson? How do I turn random wins into a sales process someone else can run?

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