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foundingsales.com

2 resources from foundingsales.com we point people to, and the questions each answers.

📖 Book

✓ Link checked Free Beginner

Why we picked it The whole book is readable free on the web and it is the reference text for anyone doing B2B sales for the first time, founder or first hire. Chapter one on mindset changes is worth reading the week you start.

Founding Sales: The Early Stage Go-to-Market Handbook

From foundingsales.com by Pete Kazanjy 13 chapters, free to read online

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Answers I am a founder and I have never sold anything in my life. Where do I actually start? I want to start a GTM career in India but I have zero sales experience. What is the realistic first job? I am the first GTM hire at a startup. What is my job really, and how do I not get fired in 12 months?

📖 Book

✓ Link checked Free Beginner

Why we picked it The whole 400 page book is readable free chapter by chapter, written specifically for founders and first-time sellers rather than career sales people. Chapters 4 to 8 (prospecting, outreach, pitching, closing) are the ones to read first.

Founding Sales: the early stage go-to-market handbook

From foundingsales.com by Pete Kazanjy full book, free online

Open foundingsales.com →

Answers I have never sent a cold email in my life. Where do I even start? My cold calls die in the first ten seconds. What do I actually say when they pick up? Founder-led sales sounds terrifying. Why can I not just hire a salesperson? How do I turn random wins into a sales process someone else can run?

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