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HubSpot

3 resources from HubSpot we point people to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

The primary source for the free tool tactic, from February 2007, stating outright that it was built to generate buzz, organic traffic, inbound links and leads.

Website Grader Evaluates Over 1 Million URLs!

From HubSpot by Pamela Vaughan About 3 min read

  • Website Grader launched in February 2007 and crossed 1 million website and blog URLs graded.
  • It gave any visitor a free inbound marketing score from 0 to 100, which is what made it shareable.
  • It won a run of awards (PC Magazine, Webby, W3) that generated coverage on their own.
  • HubSpot retired it in 2011 and replaced it with Marketing Grader.
Open hubspot.com →
Answers How did HubSpot turn a marketing idea into a distribution advantage nobody could copy?
📄 Article
✓ Link checked Free Beginner

The plainest definition of attract, engage, delight from the company that coined the term and built a public company on it. Useful as the shared vocabulary before you go deeper, not as a strategy in itself.

What Is Inbound Marketing?

From HubSpot short read

  • Frames inbound as three stages: Attract with useful content, Engage with a matched solution, Delight after the sale.
  • Adds a newer Loop model (Express, Tailor, Amplify, Evolve) in place of the linear funnel.
  • Cites its 2026 survey: 92 percent of marketers now use automation for data analysis and reporting.
  • 61 percent of marketers say AI is causing the biggest disruption to marketing in 20 years.
Open hubspot.com →
Answers Everyone says do content. What does inbound actually mean for a startup with no audience?
📄 Article
✓ Link checked Free Beginner

The mechanical walkthrough: search filters, what Sales Navigator adds over the free version, how to read a profile before you write, and what a connection request should say. Start here before you buy any LinkedIn automation tool.

LinkedIn for Social Selling: How to Research, Prospect, & Sell on Platform

From HubSpot by Justina Thompson 18 min read

  • Salespeople who use social content as enablement are 58 percent more likely to beat their number.
  • Prospecting stack to actually use: Sales Navigator saved searches, the People Also Viewed sidebar, and profile-change alerts.
  • Rewrite your headline as "[Title]: helping [prospects] do X" instead of a job title, and post once or twice a week.
  • Only 45 percent of B2B companies use LinkedIn, and reps rank social fourth among effective channels.
Open blog.hubspot.com →
Answers Is LinkedIn a real outbound channel or just noise? Should I be using it alongside cold email?
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