9 resources from Prime Venture Partners Podcast we point people to, and the questions each answers.
Batti walks through narrowing GTM, choosing the US over India, a Fortune 10 customer landed at $25 a month, and running sales teams in both countries. One of the few Indian accounts that covers category creation and enterprise motion in the same conversation.
On Prime Venture Partners Podcast by Khadim Batti ~60 min
The SuperOps founder frames GTM around one question, is your category established or new, which is exactly the fork in the road for positioning. His channel split of roughly 40% organic, 40% performance and 20% events is a rare concrete answer.
On Prime Venture Partners Podcast by Arvind Parthiban ~50 min
Open primevp.in →A first-hand account of moving from product-led growth to enterprise sales and the pricing changes that made the revenue work, told by Smartsheet's president of product to an India-first audience.
On Prime Venture Partners Podcast by Prime Venture Partners with Praerit Garg podcast episode
Open primevp.in →Zoho's former creative director explains the UAE VAT campaign, Made in India Made for the World, and how they bought Super Bowl reach through OTT slots instead of a network buy. A masterclass in brand impact without a US sized budget.
On Prime Venture Partners Podcast by Jerome Manuel with Raffic Aslam 53 min
Listen on Apple Podcasts podcasts.apple.com →Two things you will not hear elsewhere: get pricing right before ten million dollars of revenue because after that even minor changes take six months to settle, and companies coming out of India hugely underprice because their short term cost of sale is low.
On Prime Venture Partners Podcast by Shripati Acharya 45 min listen
Open primevp.in →This is the episode where the failure comes first: why Fashnear did not work, and then the step by step of power user analysis, personal WhatsApp outreach and home visits that found the real customer.
On Prime Venture Partners Podcast by Vidit Aatrey Podcast episode with full transcript
Open primevp.in →This is the segment selection episode: the rabbits and elephants analogy, fewer than 1,000 merchants at Series A, and why 20 basis points on top of MDR was the right price.
On Prime Venture Partners Podcast by Harshil Mathur Podcast episode with full transcript
Open primevp.in →An Indian early stage investor walking a founder through which numbers actually carry information at the start, which is the whole point of this question: five that matter and dozens that are noise.
On Prime Venture Partners Podcast 56 min
Listen on Apple Podcasts podcasts.apple.com →Jen Abel breaks down what a founder should do on an early call, minute by minute, and why earning the right to sell comes before the demo. Recorded for Indian founders, so the examples assume you are the one on the call tomorrow.
On Prime Venture Partners Podcast by Jen Abel, with Amit Somani 42 min
