Everything from

Stripe

2 resources from Stripe we point people to, and the questions each answers.

📄 Article

✓ Link checked Free Beginner

The formula written out term by term, with the three performance bands. The right first read if you have been nodding along in NRR conversations without being sure of the calculation.

Net revenue retention (NRR): What is NRR and why does it matter for SaaS businesses?

From Stripe 9 min read

NRR = (beginning recurring revenue minus churn minus downgrades plus upgrades) divided by beginning recurring revenue, times 100.
Reading the number: above 100 percent is healthy, 80 to 100 percent needs work, under 80 percent is weak.
Acquiring a customer costs 5 to 25 times more than keeping one, and a 5 percent retention gain lifts profit 25 to 95 percent.

Open stripe.com →

Answers How do I forecast renewals so the number is actually believable? What is net revenue retention and why does every investor keep asking me for it? What is the difference between gross retention and net retention, and which one should I watch? What NRR should a genuinely best-in-class company target in my segment?

📄 Article

✓ Link checked Free Beginner

A practical checklist for the mechanical parts of naming: trademark and domain screening, pronounceability, cultural checks across markets, and not picking a name so specific that your next product cannot live under it.

How to Pick a Name For Your Startup: An In-Depth guide

From Stripe 14 min read

Run a trademark search in your own country's database (the USPTO in the US) before you commit to a name.
Check the domain too, ideally the .com or a close variation, since recognition still follows it.
Optimise for pronunciation, consistent spelling, and brevity over cleverness.
Avoid names that lock you to one product, service, or geography, since the business will move.

Open stripe.com →

Answers Does our name actually matter? We keep arguing about it and I cannot tell if it is important or a distraction.

eChai Partner Brands