Writes the practical end of RevOps: comp plans, quota, and the plumbing under a sales number
Why they're worth your time
He writes the parts of go-to-market nobody puts on a conference stage: how a commission plan is designed so reps trust it, what a RevOps starter pack looks like at a company that has never had one, and how to move the function from ticket-taking to strategy. Rare to find this written by someone who ran it at India scale first.
Background
Adithya Krishnaswamy is Head of RevOps and Growth at Everstage, the sales commissions automation company, after five years at Freshworks running RevOps for global partnerships and the rest-of-world markets. He was a data scientist before he moved into ops. He publishes steadily on the Everstage blog and revops.io, has run a commission plan masterclass with the RevOps Co-op community, and gives long interviews on how a revenue operations function is built.