91 people

The people who actually do this

GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in person rather than only read them.

Everywhere India Global

Everything Positioning ICP Outbound Inbound & content PLG Enterprise sales Sales process Pricing Partnerships Retention & expansion GTM hiring RevOps Category design Community

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Adithya Krishnaswamy Everstage · Chennai

Writes the practical end of RevOps: comp plans, quota, and the plumbing under a sales number He writes the parts of go-to-market nobody puts on a conference stage: how a commission plan is designed so reps trust it, what a RevOps starter pack looks like at a company that has never had one, and how to move the function from ticket-taking to strategy. Rare to find this written by someone who ran it at India scale first. RevOpsSales processGTM hiring

Siva Rajamani Everstage

RevOps leader turned founder who publishes on sales compensation as a go-to-market lever He treats sales compensation as a design problem rather than a finance chore, with concrete tests (can a rep explain their plan in sixty seconds) drawn from reviewing hundreds of enterprise comp plans. Useful if you are setting quotas and incentives for the first time. RevOpsSales processEnterprise sales

Praveen Das Factors.ai · Bengaluru

Co-founder of a B2B marketing analytics product, publishing on attribution and account intelligence He is precise about what B2B marketing measurement can and cannot tell you, particularly why last touch attribution misleads in long, multi person buying cycles, and what account level signals are worth wiring into a CRM instead. RevOpsInbound & contentICP

Jacco van der Kooij Winning by Design

Founder of Winning by Design and the author of the Bowtie model, SPICED, and Revenue Architecture He is the person to read when your problem is the shape of the whole revenue machine rather than a single call: how stages are defined, where conversion actually leaks, and why a renewal is a design outcome and not a customer success afterthought. SPICED is a more usable discovery framework than most because each letter maps to a question you can ask out loud. Sales processRetention & expansionRevOps

Sean Lane BeaconGTM · Boston

Wrote the manual for running a revenue operations org He is the most systematic public source on what RevOps actually does day to day: territory and comp design, forecasting hygiene, tooling debt, and how the function should be structured and staffed as a company scales. Start here if RevOps in your company is a job title with no defined scope. RevOpsSales processGTM hiring

How this list works

Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.

We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

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