Anjali Gupta

The Fractional CMO Company · Bengaluru

Fractional CMO who publishes a running series on what B2B marketing leaders actually get wrong

Why they're worth your time

She writes from the fractional seat, which means she sees the same B2B marketing failure modes across many companies: teams buying ABM tooling before they have an account list, and marketing being measured on activity rather than pipeline.

Background

Anjali Gupta founded The Fractional CMO Company after marketing leadership roles at Sify Technologies, Kyndryl and IBM. She works with B2B companies that want senior marketing leadership without a full time hire, and publishes The Fractional Take, an episode series covering topics such as why account based marketing programmes fail and what data privacy rules mean for performance marketing. She speaks at India's B2B Marketing UnBoxed conference.

Known for

Inbound & content ICP GTM hiring

Where they're public

Their own channels. Read the work first.

LinkedIn

Others on the same ground

April Dunford Toronto
The person most B2B teams learn positioning from, and the author of Obviously Awesome and Sales Pitch She turns positioning from a vague branding exercise into a repeatable exercise: list your true competitive alternatives, isolate the features only you have, work out the value those unlock, and name the market segment that cares most. Her Sales Pitch work is the rare material that connects that positioning to the actual words a rep says on a call. PositioningICPSales processCategory design
Pete Kazanjy Atrium · San Francisco
Author of Founding Sales, the handbook that popularised founder led sales Founding Sales is the most concrete text available on the exact stretch most founders get wrong: your first 10 customers, your first rep, and the handoff between the two. He is unusually specific about call structure, discovery questions, and what a founder should measure before hiring anyone into sales. Sales processOutboundGTM hiringEnterprise sales
Jason Lemkin SaaStr · San Francisco
Founder of SaaStr, the largest body of public writing on scaling B2B SaaS revenue He answers the operational questions almost nobody publishes numbers for: when to hire your first VP of Sales, what a rep should actually close, how long ramp really takes, and why most VP hires fail in the first 90 days. Read him for benchmarks and hiring sequencing rather than for strategy. GTM hiringEnterprise salesSales processPricing
Kyle Poyar Growth Unhinged · Boston
Writes Growth Unhinged, the working reference on product led growth, pricing and packaging He publishes the actual benchmarks and teardowns behind PLG rather than the theory: free to paid conversion rates by category, what usage based pricing does to net revenue retention, and how specific companies structured their packaging. His pricing work is the strongest public material on changing a price without breaking your funnel. PLGPricingInbound & contentRetention & expansion

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

eChai Partner Brands